This Infographic Offers Email Tips to Get Your Company More Conversions
Alyson Wyers — November 28, 2014 — Marketing
References: emaildelivered & designtaxi
If you find yourself second guessing the emails you write, these email tips could prove helpful. From Email Delivered, the infographic offers 10 Tips for Writing Effective Email Copy. This will appeal specifically to companies that use email blasts as a marketing tactic.
In order to make your campaigns stand out, defining the desired response is the first thing you need to figure out. Other email tips they included are defining the call to action, making the big idea clear, writing a killer subject line, being personal, selling the sizzle with an engaging opening paragraph, rewarding the reader, repeating the call to action, including a post script (PS) and teasing the next email.
Higher email conversions are linked to curiosity-piquing subject lines.
In order to make your campaigns stand out, defining the desired response is the first thing you need to figure out. Other email tips they included are defining the call to action, making the big idea clear, writing a killer subject line, being personal, selling the sizzle with an engaging opening paragraph, rewarding the reader, repeating the call to action, including a post script (PS) and teasing the next email.
Higher email conversions are linked to curiosity-piquing subject lines.
Trend Themes
1. Higher Email Conversions - Opportunity for disruptive innovation: Develop AI-powered tools that analyze consumer behavior and personalize subject lines to increase email conversions.
2. Personalized Marketing - Opportunity for disruptive innovation: Create advanced personalization platforms that utilize machine learning to tailor email content based on individual consumer preferences.
3. Engaging Email Openings - Opportunity for disruptive innovation: Design interactive email templates that include captivating visuals and interactive elements to engage readers right from the start.
Industry Implications
1. Email Marketing Software - Opportunity for disruptive innovation: Develop innovative email marketing software solutions that offer advanced analytics, AI-driven personalization, and interactive features.
2. Artificial Intelligence - Opportunity for disruptive innovation: Explore AI technologies to create intelligent algorithms that can predict and optimize email subject lines for increased engagement and conversions.
3. Digital Advertising Agencies - Opportunity for disruptive innovation: Offer specialized services that combine email marketing expertise and data-driven insights to help companies improve their email campaign performance.
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