The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
Meghan Young — November 25, 2014 — Pop Culture
References: nikeinc & coolhunting
The Art + Science of Feeling is the name of a past art installation that was introduced by Nike during New York Fashion Week. Intriguing to say the very least, especially since the sports brand isn't necessarily associated with the world of art too often, it involved people partaking in a tactile experience that stimulates the mind. From there, brainwaves are recorded to visualize the so-called 'Art + Science of Feeling.'
A continuation of Nike's Art + Science of Super Natural Motion, the Art + Science of Feeling was created in collaboration with Aramique Krauthamer of interactive media company Odd Division and artist Jeff Crouse. The experience is capped with a video by director and motion designer Emrah Gonulkirmaz.
A continuation of Nike's Art + Science of Super Natural Motion, the Art + Science of Feeling was created in collaboration with Aramique Krauthamer of interactive media company Odd Division and artist Jeff Crouse. The experience is capped with a video by director and motion designer Emrah Gonulkirmaz.
Trend Themes
1. Neuroaesthetics - The Art + Science of Feeling demonstrates the trend of neuroaesthetics, exploring the intersection of art and neuroscience to create immersive experiences.
2. Tactile Experiences - The Art + Science of Feeling highlights the trend of tactile experiences, offering a hands-on, sensory encounter that engages the mind.
3. Brainwave Visualization - The Art + Science of Feeling showcases the trend of brainwave visualization, using technology to translate brain activity into visual representations of emotions and feelings.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of tactile experiences to create innovative and immersive retail environments for customers.
2. Art - The art industry can leverage neuroaesthetics to push boundaries and challenge traditional artistic practices, creating thought-provoking and interactive installations.
3. Technology - The technology industry can explore the trend of brainwave visualization to develop new applications and experiences that merge art and science.
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