Piccing's Platform Lets Consumers Purchase from Online Images
Laura McQuarrie — November 24, 2014 — Marketing
Just as there are lots of platforms to help you shop directly from a video, Piccing makes it possible to shop from within an image. The platform lets consumers "picc" an image and hone in on their favorite objects within that photo. For example, when looking at an image containing a watch, shoppers are able to click on the watch, apply a product category and filter by color, then discover similar products with the press of a button. From here, it's easy to make a purchase by pressing for "more details."
If you spot an item that you know has a friend's name on it, Piccing makes image sharing easy to recommend items, or get feedback on a purchase that you're still in the process of mulling over.
If you spot an item that you know has a friend's name on it, Piccing makes image sharing easy to recommend items, or get feedback on a purchase that you're still in the process of mulling over.
Trend Themes
1. Image-based Shopping - Piccing's platform allows consumers to shop directly from images, offering a disruptive innovation opportunity for e-commerce.
2. Interactive Image Technology - The ability to click on specific objects in an image and filter by category and color opens up new possibilities for personalized shopping experiences.
3. Social Shopping - The integration of image sharing and recommendation features on platforms like Piccing creates a social shopping experience, enabling consumers to seek feedback and recommendations from friends.
Industry Implications
1. E-commerce - Image-based shopping platforms like Piccing have the potential to revolutionize the way consumers shop online, providing a more interactive and personalized experience.
2. Technology - The development of interactive image technology presents opportunities for tech companies to create innovative solutions for enhancing online shopping experiences.
3. Social Media - With the rise of social shopping, social media platforms can explore partnerships and features that integrate image-based shopping functionalities and enhance the sharing and recommendation aspects of online shopping.
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