This Real Time Advertising Parody Takes Quick Marketing to the Extreme
Laura McQuarrie — November 8, 2014 — Pop Culture
References: johnst & digitalbuzzblog
With the rise of real-time advertising, this funny spoof from the john st. agency in Toronto shows this kind of marketing taken to the extreme.
Dubbed "reactvertising," this spoof encourages less thinking and more reacting to big things that go on in the world. While some brands have dominated online by being the first to come up with a witty quip or photo, there are others that miss out on great opportunities to start conversations online. Near the end of the spoof, reactvertising goes into absurd territory, taking things a step further yet by anticipating events that haven't even happened yet, promising that content can be turned around faster than you could have ever possibly imagined.
Dubbed "reactvertising," this spoof encourages less thinking and more reacting to big things that go on in the world. While some brands have dominated online by being the first to come up with a witty quip or photo, there are others that miss out on great opportunities to start conversations online. Near the end of the spoof, reactvertising goes into absurd territory, taking things a step further yet by anticipating events that haven't even happened yet, promising that content can be turned around faster than you could have ever possibly imagined.
Trend Themes
1. Reactvertising - Disruptive innovation opportunity: Creating real-time advertising that focuses on quick reactions to current events to engage audiences and start conversations online.
2. Real-time Advertising - Disruptive innovation opportunity: Developing innovative strategies to quickly produce and distribute advertising content that capitalizes on current trends and events.
3. Content Turnaround - Disruptive innovation opportunity: Revolutionizing content production processes to deliver faster turnaround times, enabling brands to stay ahead and respond quickly to emerging opportunities.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Utilizing real-time advertising and reactvertising strategies to enhance brand engagement and create a competitive edge.
2. Media and Entertainment - Disruptive innovation opportunity: Incorporating real-time advertising and reactvertising into media content delivery to captivate audiences and increase viewer engagement.
3. Technology and Software - Disruptive innovation opportunity: Developing advanced technologies and software solutions to facilitate real-time advertising, content turnaround, and automated reactvertising processes.
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