NatWest's Scamvent Calendar Exposes Common Seasonal Scams
Laura McQuarrie — December 10, 2024 — Lifestyle
References: natwest & famouscampaigns
The holidays are a season of giving and generosity, but they’re also a peak time for scams, as emphasized by the Scamvent Calendar created by banking organization NatWest. Fraudsters take no time off during the holiday season, exploiting the spirit of goodwill to target unsuspecting individuals. According to research from the bank, 41% of British adults report more scam approaches in November and December. Items like event tickets and gift cards are involved in the most common purchase scams, but the list goes on.
This unconventional twist on the classic advent calendar includes a dozen doors that open to reveal artisan chocolates in the shape of commonly scammed products, plus tips to keep families safe during this heightened period of scams.
For a limited time, NatWest's Scamvent Calendar can be picked up for free at select branches.
This unconventional twist on the classic advent calendar includes a dozen doors that open to reveal artisan chocolates in the shape of commonly scammed products, plus tips to keep families safe during this heightened period of scams.
For a limited time, NatWest's Scamvent Calendar can be picked up for free at select branches.
Trend Themes
1. Anti-fraud Initiatives - NatWest’s Scamvent Calendar introduces a novel way to educate the public on common scams during the holiday season.
2. Themed Awareness Campaigns - The seasonal framing of the Scamvent Calendar leverages the festive period to effectively communicate important safety messages.
3. Interactive Educational Tools - The use of physical advent calendars with integrated scam awareness tips transforms traditional education methods into engaging experiences.
Industry Implications
1. Banking and Finance - NatWest's innovative calendar highlights the banking sector's active role in consumer fraud prevention and awareness.
2. Consumer Education - Integrating anti-scam tips into a holiday-themed product showcases a new approach in the consumer education industry.
3. Confectionery - The combination of chocolates with safety messages taps into the confectionery industry’s potential to merge indulgence with educational content.
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