Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Georgia Wray Norsten — December 19, 2024 — Marketing
References: lbbonline
'Cushelle' is spreading festive humor with larger-than-life murals in London and Manchester, spotlighting Santa Claus enjoying a rare moment of 'me time' with the brand's signature softness. Designed by Publicis London and hand-painted by Global Street Art, these murals expand Cushelle’s playful 'Selfishly Soft' campaign, which encourages self-care through life’s softest indulgences.
The murals depict Santa in a cozy, festively decorated bathroom, complete with glowing fairy lights, holiday decor, and a mischievous Kenny the Koala offering a roll of 'Cushelle Quilted' tissue. The cheeky scene captures the essence of the season -- celebrating indulgence amidst the holiday hustle.
Located on Mare Street, Hackney, and Thomas Street, Manchester, the murals are live until January 6, reminding shoppers to prioritize their own comfort. By combining humor with heart, Cushelle delivers a festive message: self-care starts with softness, even for Santa!
Image Credit: Publicis London
The murals depict Santa in a cozy, festively decorated bathroom, complete with glowing fairy lights, holiday decor, and a mischievous Kenny the Koala offering a roll of 'Cushelle Quilted' tissue. The cheeky scene captures the essence of the season -- celebrating indulgence amidst the holiday hustle.
Located on Mare Street, Hackney, and Thomas Street, Manchester, the murals are live until January 6, reminding shoppers to prioritize their own comfort. By combining humor with heart, Cushelle delivers a festive message: self-care starts with softness, even for Santa!
Image Credit: Publicis London
Trend Themes
1. Interactive Public Artwork - Large-scale murals in urban settings encourage public interaction while promoting brand awareness and engagement.
2. Humor-based Marketing - Utilizing comedic themes in advertising captures consumer attention and promotes memorable brand experiences.
3. Seasonal Self-care Campaigns - Holiday-themed campaigns that highlight self-care tap into consumer desires for relaxation during a busy season.
4. Interactive Public Artwork - Large-scale murals in urban settings encourage public interaction while promoting brand awareness and engagement.
5. Humor-based Marketing - Utilizing comedic themes in advertising captures consumer attention and promotes memorable brand experiences.
6. Seasonal Self-care Campaigns - Holiday-themed campaigns that highlight self-care tap into consumer desires for relaxation during a busy season.
Industry Implications
1. Out-of-home Advertising - Hand-painted murals provide a unique and visually striking alternative to traditional billboard advertising.
2. Consumer Packaged Goods - Brands in this sector leverage artistic marketing to differentiate their products by highlighting unique consumer benefits.
3. Holiday Retail Marketing - Festive marketing campaigns align with seasonal consumer habits, driving engagement and boosting holiday sales.
4. Out-of-home Advertising - Hand-painted murals provide a unique and visually striking alternative to traditional billboard advertising.
5. Consumer Packaged Goods - Brands in this sector leverage artistic marketing to differentiate their products by highlighting unique consumer benefits.
6. Holiday Retail Marketing - Festive marketing campaigns align with seasonal consumer habits, driving engagement and boosting holiday sales.
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