Dollar General 24 Days of Savings are Arriving for December
Michael Hemsworth — November 27, 2024 — Business
References: dollargeneral & progressivegrocer
The Dollar General 24 Days of Savings promotion is being run by the discount retailer to provide consumers with a range of deals to take advantage of in the lead-up to Christmas. The promotion will see the brand offering a Mega Deal each day in December until Christmas Day, which includes such perks as $3 holiday mugs for just $1 each, two packages of Smithfield bacon for $6 and much more. The various deals will be available for shoppers to check out on Sunday mornings through the myDG app, through the brand's website, social media pages and, of course, in-store signage.
EVP and Chief Merchandising Officer Emily Taylor spoke on the Dollar General 24 Days of Savings promotion saying, "With the stress of fewer shopping days between Thanksgiving and Christmas this year, we wanted to find a fun way for our customers to plan for and capture upcoming deep discounts on hot items. The 24 Days of Savings is a unique holiday promotional campaign for DG and is in addition to all the great savings already available in-store on electronics, appliances, gift wrapping, trees and more.”
EVP and Chief Merchandising Officer Emily Taylor spoke on the Dollar General 24 Days of Savings promotion saying, "With the stress of fewer shopping days between Thanksgiving and Christmas this year, we wanted to find a fun way for our customers to plan for and capture upcoming deep discounts on hot items. The 24 Days of Savings is a unique holiday promotional campaign for DG and is in addition to all the great savings already available in-store on electronics, appliances, gift wrapping, trees and more.”
Trend Themes
1. App-based Savings Alerts - Retailers are increasingly leveraging mobile apps to notify customers about daily deals, enhancing convenience and engagement.
2. Daily Mega Deals - Frequent, time-sensitive promotions create urgency and drive repeat store visits.
3. Social Media Promotions - Promotions executed through social media platforms increase customer interaction and broaden reach.
Industry Implications
1. Discount Retail - Innovative savings campaigns in the discount retail sector cater to consumers looking for value during the holiday season.
2. Mobile Applications - Mobile apps in retail are becoming pivotal for real-time deal notifications and customer engagement.
3. Digital Marketing - Social media marketing strategies are crucial for real-time interaction and promotion dissemination.
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