This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
Laura McQuarrie — November 3, 2014 — Marketing
References: rexall & marketingmag
Most of the time when you get a flu shot, it's for your own good—but this year, Rexall Pharmacy's Shot for Shot program will deliver life-saving vaccines to kids in Uganda as well.
Rexall partnered with Amref Health Africa to launch this one-for-one initiative so that every time a flu shot is administered in North America by a Rexall pharmacist, the company will donate money to deliver vaccines to regions of northern Uganda where vaccination rates are low. As well as being a great way to encourage people in Canada to get their seasonal flu shot, this adds an extra incentive to help out a child in need of care. Derek Tupling, Rexall's director of communications notes that "When we looked at the success of our flu shot program, we wanted to leverage that success in helping the health and well being of other people and children that go beyond our borders."
Rexall partnered with Amref Health Africa to launch this one-for-one initiative so that every time a flu shot is administered in North America by a Rexall pharmacist, the company will donate money to deliver vaccines to regions of northern Uganda where vaccination rates are low. As well as being a great way to encourage people in Canada to get their seasonal flu shot, this adds an extra incentive to help out a child in need of care. Derek Tupling, Rexall's director of communications notes that "When we looked at the success of our flu shot program, we wanted to leverage that success in helping the health and well being of other people and children that go beyond our borders."
Trend Themes
1. One-for-one Flu Shots - Rexall Pharmacy's Shot for Shot program combines flu vaccinations with a donation for life-saving vaccines to children in Uganda.
2. Global Health Initiatives - Partnerships between pharmaceutical companies and non-profit organizations are driving initiatives to improve healthcare in underserved regions.
3. Incentivized Vaccination Programs - Offering incentives, such as donations to charity, can motivate individuals to get vaccinated and contribute to global health efforts.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can explore one-for-one vaccination programs to not only promote vaccines but also make a positive impact in underserved communities.
2. Non-profit - Non-profit organizations focused on healthcare can collaborate with businesses to implement innovative programs that benefit both local and global populations.
3. Retail - Retail pharmacies can attract customers by creating initiatives that combine essential services, like flu shots, with social responsibility and global impact.
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