Dos Equis' Interactive Adventure Takes You Through a Virtual Party
Laura McQuarrie — November 10, 2014 — Marketing
If you've ever wondered what life looks like through the eyes of the 'Most Interesting Man' in the world, Dos Equis is now giving you the chance to see for yourself with an interactive adventure.
The Most Interesting Man's Interactive Masquerade takes you on a choose-your-own journey through scenes from a party where you must locate a little black book, encountering all sorts of interesting characters along the way. In addition to taking you on a fun virtual video journey, participants also have the chance to win a trip to the real Dos Equis Masquerade in New Orleans this November, provided they are successful at finding what they are looking for during the highly entertaining masquerade party.
The Most Interesting Man's Interactive Masquerade takes you on a choose-your-own journey through scenes from a party where you must locate a little black book, encountering all sorts of interesting characters along the way. In addition to taking you on a fun virtual video journey, participants also have the chance to win a trip to the real Dos Equis Masquerade in New Orleans this November, provided they are successful at finding what they are looking for during the highly entertaining masquerade party.
Trend Themes
1. Virtual Interactive Experiences - Opportunity for brands to create engaging and immersive events that can be experienced from the comfort of participants' own homes.
2. Gamification of Brand Experiences - Incorporating game-like elements into brand experiences to create a more engaging and entertaining experience for consumers.
3. Brand-hosted Virtual Events - Opportunity for brands to host unique and memorable virtual events to connect with consumers on a more personal level.
Industry Implications
1. Alcohol and Beverage - Incorporating interactive and immersive virtual experiences can provide a unique marketing opportunity for alcohol and beverage brands.
2. Entertainment - Gamifying brand experiences can create more engaging and memorable events in the entertainment industry.
3. Technology - Developing innovative virtual platforms for brands to host events and provide interactive experiences can transform the technology industry.
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