These New Creatacard Greetings Were Created with Sia
Michael Hemsworth — December 10, 2024 — Lifestyle
References: americangreetings & drugstorenews
American Greetings has announced these new Creatacard greetings created in partnership with signer and songwriter Sia to provide consumers with a festive way to send well wishes this season. The collection includes four cards in all that can be sent virtually to friends and family alike, and boasts artwork in red and green created by Sia and her team. The cards each contain snippets of the singer's most iconic songs from her holiday album and are available now online for consumers to send via text, email or on social media.
Executive Director, Direct to Consumer Business Rob Matousek spoke on the new Creatacard greetings saying, "Every year Sia's holiday songs are becoming more synonymous with Christmas. Consumers send more cards during the holiday season than at any other time during the year, so being able to offer a holiday collection featuring her songs and designs is a gift for everyone."
Executive Director, Direct to Consumer Business Rob Matousek spoke on the new Creatacard greetings saying, "Every year Sia's holiday songs are becoming more synonymous with Christmas. Consumers send more cards during the holiday season than at any other time during the year, so being able to offer a holiday collection featuring her songs and designs is a gift for everyone."
Trend Themes
1. Celebrity-enhanced E-cards - Integrating celebrity influence into digital greetings revitalizes traditional cards and captivates wider audiences.
2. Multimedia-centric Festive Cards - Combining iconic music clips with festive visuals in e-cards offers a multisensory experience that enhances user engagement.
3. Seasonal Digital Personalization - Personalizing digital greetings with celebrity collaborations during festive seasons elevates consumer sentiment and brand differentiation.
Industry Implications
1. Digital Greetings - The digital greetings industry benefits from innovative partnerships that infuse celebrity culture for greater user appeal.
2. Music and Entertainment - Music and entertainment sectors can explore collaborations with non-traditional platforms to increase artist presence in everyday consumer products.
3. E-commerce - E-commerce platforms can capitalize on exclusive, seasonal content tied to renowned artists to drive user engagement and sales.
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