Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Georgia Wray Norsten — February 14, 2025 — Business
References: travelweekly
Hays Travel is redefining the travel booking experience with an industry-first innovation -- immersive in-store screens designed to bring dream vacations to life. The company’s Teesside Park branch has debuted a groundbreaking ‘Beyond the Brochure’ installation, offering customers a fully interactive way to explore land, cruise, and experiential holidays.
This cutting-edge technology uses floor-to-wall projections to create realistic simulations, allowing travelers to virtually step aboard luxury cruise ships, wander through resort landscapes, and explore destination hotspots before making their booking. The immersive experience is part of a major store refurbishment, reflecting Hays Travel’s commitment to elevating customer engagement and modernizing its retail approach.
With early success driving cruise sales, the company plans to expand the technology to new and renovated locations. As travel suppliers express interest in showcasing their products through these virtual displays, Hays Travel is positioned to set a new standard for travel retail, making trip planning more interactive, exciting, and accessible.
Image Credit: Hays Travel
This cutting-edge technology uses floor-to-wall projections to create realistic simulations, allowing travelers to virtually step aboard luxury cruise ships, wander through resort landscapes, and explore destination hotspots before making their booking. The immersive experience is part of a major store refurbishment, reflecting Hays Travel’s commitment to elevating customer engagement and modernizing its retail approach.
With early success driving cruise sales, the company plans to expand the technology to new and renovated locations. As travel suppliers express interest in showcasing their products through these virtual displays, Hays Travel is positioned to set a new standard for travel retail, making trip planning more interactive, exciting, and accessible.
Image Credit: Hays Travel
Trend Themes
1. Immersive In-store Experiences - Retail environments are being transformed with immersive technology, offering customers engaging and interactive ways to explore products.
2. Virtual Reality Travel Planning - The integration of virtual reality in travel planning allows potential vacationers to experience destinations vividly before making purchasing decisions.
3. Interactive Retail Displays - Interactive digital displays are redefining consumer engagement by providing visually captivating and detailed previews of products and services.
Industry Implications
1. Travel and Tourism - The travel and tourism industry is embracing technological advancements to enhance customer experiences and revolutionize how travel is planned.
2. Retail Technology - Retail technology is rapidly evolving with innovations that increase interactivity and personalization in physical store environments.
3. Cruise Industry - Cruise lines stand to benefit from immersive technologies that allow potential passengers to virtually explore vessels and itineraries in-depth.
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