Olipop's Christmas Ad Challenges Big Soda
Georgia Wray Norsten — November 20, 2024 — Marketing
References: adage
The Olipop Christmas ad campaign is here, blending nostalgia, heart, and a mission to disrupt Big Soda with a whimsical holiday story. In its latest holiday initiative, Olipop introduces us to Oli and Pop -- two lovable yetis who symbolize the brand’s refreshing approach to soda.
Inspired by claymation holiday classics like Rudolph the Red-Nosed Reindeer and Coca-Cola’s iconic seasonal ads, Olipop’s “A New Kind of Holiday Cheer” reimagines the festive narrative. Directed by Screen Novelties and set to Pomplamoose’s soulful track, “Always in the Season,” the ad tells the story of Oli and Pop, misunderstood by their town but eventually embraced after a heartfelt gesture of gift-giving.
With this campaign, Olipop spreads holiday cheer and reinforces its mission to challenge Big Soda. As the brand grows rapidly, aiming for market penetration of over 80% in the coming years, the ad reminds consumers that change can be magical -- and it tastes great too.
Image Credit: Olipop
Inspired by claymation holiday classics like Rudolph the Red-Nosed Reindeer and Coca-Cola’s iconic seasonal ads, Olipop’s “A New Kind of Holiday Cheer” reimagines the festive narrative. Directed by Screen Novelties and set to Pomplamoose’s soulful track, “Always in the Season,” the ad tells the story of Oli and Pop, misunderstood by their town but eventually embraced after a heartfelt gesture of gift-giving.
With this campaign, Olipop spreads holiday cheer and reinforces its mission to challenge Big Soda. As the brand grows rapidly, aiming for market penetration of over 80% in the coming years, the ad reminds consumers that change can be magical -- and it tastes great too.
Image Credit: Olipop
Trend Themes
1. Nostalgic Holiday Campaigns - Modern brands are leveraging nostalgic holiday themes to create emotional resonance and disrupt traditional advertising approaches.
2. Animated Characters in Advertisements - Using animated characters like Olipop's yetis, brands are creating memorable and engaging narratives that stand out in crowded markets.
3. Music-driven Advertisements - Ads featuring unique musical tracks, such as Pomplamoose’s soulful song, are enhancing emotional impact and audience connection.
Industry Implications
1. Beverage Industry - Innovative ad campaigns offer a competitive edge for emerging soda brands aiming to capture market share from established giants.
2. Advertising Industry - Blending animation with nostalgic elements opens new avenues for creating compelling seasonal advertisements.
3. Music and Media Industry - The strategic use of distinctive music in ads could transform audio branding and audience engagement in marketing.
8
Score
Popularity
Activity
Freshness
