This Music Packaging for Spotify Blends Web with Road Trips
Laura McQuarrie — November 4, 2014 — Marketing
References: spice14 & packagingoftheworld
In an increasingly digital world, music packaging needs to be really something special in order to stand out. While there's a huge push for more content to go digital, Spotify is looking to a physical product to broaden its reach.
The Spotify Road Tripwas developed as part of the SPICE:14 sustainable packaging innovation and communications event, a competition between the students of Berghs School of Communication—and the best part is that this winning concept will be launched by Spotify. The concept proposes a kiosk to be set up at gas stations in Europe, providing families on road trips with everything they need to enjoy Spotify's streaming service on the go, rather than listening to annoying radio commercials and bored kids constantly asking "Are we there yet?"
The Spotify Road Tripwas developed as part of the SPICE:14 sustainable packaging innovation and communications event, a competition between the students of Berghs School of Communication—and the best part is that this winning concept will be launched by Spotify. The concept proposes a kiosk to be set up at gas stations in Europe, providing families on road trips with everything they need to enjoy Spotify's streaming service on the go, rather than listening to annoying radio commercials and bored kids constantly asking "Are we there yet?"
Trend Themes
1. Physical-digital Integration - As more content goes digital, there is a trend towards developing physical products that integrate with digital services like Spotify's Road Trip music kits.
2. Sustainable Packaging - The use of sustainable packaging, as seen in the SPICE:14 competition, presents an opportunity for disruption and innovation in the packaging industry.
3. Innovative Marketing Strategies - Enticing potential customers with unique, interactive experiences like the Spotify Road Trip can be a disruptive marketing strategy for companies to explore.
Industry Implications
1. Music Streaming - In the music streaming industry, there is potential for disruptive innovation through the development of innovative, physical products that enhance the digital experience.
2. Gas Station Convenience Stores - Gas station convenience stores and their suppliers can explore new revenue streams by offering alternative forms of entertainment, such as music kits, to road trippers.
3. Packaging - Sustainable packaging for unique products, like the Spotify Road Trip, has the potential to disrupt the packaging industry and attract environmentally conscious consumers.
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