This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
Laura McQuarrie — October 30, 2014 — Unique
References: creativeguerrillamarketing
It's pretty frustrating when you don't have the strength to open a jar of pickles, only to hand it to someone else and have them pop the lid of the jar right off. This was the idea behind this prankvertisement for Formann a fitness club for men in Russia.
The prank was set up to involve a fake pregnant woman with a craving for pickles and unable to open the jar on her own, she turns to a guy for help. Unbeknownst to the guys, the pickle lid had been superglued shut, making it impossible to open. After the guys continued to struggle, it was revealed that this was a promotion for Foremann gym, and they were rewarded with one free use of the gym, so that no pickle jar will ever go unopened again.
The prank was set up to involve a fake pregnant woman with a craving for pickles and unable to open the jar on her own, she turns to a guy for help. Unbeknownst to the guys, the pickle lid had been superglued shut, making it impossible to open. After the guys continued to struggle, it was revealed that this was a promotion for Foremann gym, and they were rewarded with one free use of the gym, so that no pickle jar will ever go unopened again.
Trend Themes
1. Prankvertisements - Opportunities exist for businesses to create unique and engaging prankvertising campaigns to capture the attention of consumers.
2. Fitness Challenges - There is potential for fitness clubs or brands to create physical challenges that test individuals' strength and abilities.
3. Reward Incentives - Companies can implement reward systems to incentivize customer engagement and loyalty.
Industry Implications
1. Advertising - Prankvertisements offer disruptive innovation opportunities for advertising agencies to create memorable campaigns that leave a lasting impression.
2. Fitness - The fitness industry can explore innovative ways to engage customers through physical challenges that offer rewards for participation.
3. Hospitality - Hotels or resorts can implement reward incentive programs to encourage guests to participate in recreational activities, boosting customer satisfaction and loyalty.
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