This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
Laura McQuarrie — November 10, 2014 — Pop Culture
References: facebook & creativeguerrillamarketing
This interactive TV show ad for Bosca Ceoil takes place in a public square, challenging people to come forward and turn a crank for a "life effect."
Once turned, various people playing instruments start appearing to create a flash mob playing live Celtic music. When the group gets pretty sizable, it also manages to draw quite a crowd. However, there's a security guard that shows up and gets the music to quiet down. But moments later it seems that he's in on the whole thing, since he picks up an instrument and gets the music back up and going again, which makes the crowd gathered in the public square happy once again. Since Bosca Ceoil is a show that's based around high energy and live music, this is a clever way to simulate what you might expect when you tune in.
Once turned, various people playing instruments start appearing to create a flash mob playing live Celtic music. When the group gets pretty sizable, it also manages to draw quite a crowd. However, there's a security guard that shows up and gets the music to quiet down. But moments later it seems that he's in on the whole thing, since he picks up an instrument and gets the music back up and going again, which makes the crowd gathered in the public square happy once again. Since Bosca Ceoil is a show that's based around high energy and live music, this is a clever way to simulate what you might expect when you tune in.
Trend Themes
1. Interactive TV Show Ads - There is an opportunity to create more interactive TV show ads that engage the public with new and exciting experiences.
2. Musical Flash Mobs in Public Spaces - Companies and brands can take advantage of public spaces by surprising the public with musical flash mobs that engage and entertain.
3. Use of Live Music in Advertising - Creating ads with live music performances is a unique and memorable way to promote products and services.
Industry Implications
1. Television - The television industry can take advantage of this trend by using it to promote new shows or engage viewers in a more interactive way.
2. Music - The music industry can partner with brands to create musical flash mobs that promote new albums, tours, or merchandise.
3. Advertising and Marketing - Incorporating live music and flash mobs into advertising campaigns can be a disruptor in the industry and increase brand awareness.
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