Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Laura McQuarrie — November 22, 2024 — Business
References: stageten & prnewswire
Stage TEN launched a live show network and on the platform, creators can sell any product from Shopify. Creators can now broadcast live, connect with their audience in real-time and monetize their shows by featuring products they'd recommend. On viewers' end, the experience is an engaging and streamlined one with a seamless checkout process.
QVC-style social shopping has been reimagined for a new generation through live-streamed experiences on platforms like TikTok and Instagram, blending entertainment with real-time commerce. With this style of interactive format, consumers value being able to interact directly with sellers and influencers while watching product demos, creating a sense of trust and urgency that drives massive sales. "This is a game-changer for both creators and e-commerce," says Dave Lazar, CEO of Stage TEN, "We've made it possible for anyone to build their own live shopping channel and start selling instantly.
QVC-style social shopping has been reimagined for a new generation through live-streamed experiences on platforms like TikTok and Instagram, blending entertainment with real-time commerce. With this style of interactive format, consumers value being able to interact directly with sellers and influencers while watching product demos, creating a sense of trust and urgency that drives massive sales. "This is a game-changer for both creators and e-commerce," says Dave Lazar, CEO of Stage TEN, "We've made it possible for anyone to build their own live shopping channel and start selling instantly.
Trend Themes
1. Live Shopping Channels - Live shopping channels enable creators to monetize their real-time broadcasts by featuring products directly to their audience.
2. Interactive Commerce - Interactive commerce blends entertainment with shopping, creating a high-engagement experience that fuels consumer trust and urgency.
3. Social Media Marketplace - Social media platforms are evolving into marketplaces where users can purchase products during live-streams from trusted influencers.
Industry Implications
1. E-commerce - The e-commerce industry benefits greatly from live shopping channels that create seamless checkout experiences and interactive customer engagement.
2. Digital Media - Digital media companies are integrating shopping with content creation, creating new revenue streams for influencers and broadcasters.
3. Social Networking - Social networking platforms leverage live shopping features to enhance user interaction and provide new commercial opportunities.
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