This Lexus Campaign on Twitter Creatively Unveils a Concept Car
Laura McQuarrie — November 20, 2014 — Autos
As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter.
To show off the killer curves of the LF-C2 from a variety of viewpoints, the concept car was presented through the light of a 72 hours solar eclipse, highlighting different components of the car with changing light—naturally, pairing the concept car with the power and intensity of the sun makes a strong metaphor. Twitter users had the chance to vote and unlock exclusive views of the vehicle, in addition to getting the chance to share snapshot of a particular moment in time with others. Ahead of the Los Angeles Auto Show, the #LexusInLA tag collected dialogue and experiences in response to this creative unveiling.
To show off the killer curves of the LF-C2 from a variety of viewpoints, the concept car was presented through the light of a 72 hours solar eclipse, highlighting different components of the car with changing light—naturally, pairing the concept car with the power and intensity of the sun makes a strong metaphor. Twitter users had the chance to vote and unlock exclusive views of the vehicle, in addition to getting the chance to share snapshot of a particular moment in time with others. Ahead of the Los Angeles Auto Show, the #LexusInLA tag collected dialogue and experiences in response to this creative unveiling.
Trend Themes
1. Interactive Car Unveilings - Opportunity for car manufacturers to engage consumers through interactive and immersive unveilings.
2. Concept Car Design - Opportunity for car manufacturers to push the boundaries of design and create futuristic concept cars that capture consumer attention.
3. Social Media Campaigns - Opportunity for brands to leverage social media platforms like Twitter to generate buzz and engage with their target audience in innovative ways.
Industry Implications
1. Automotive - Disruptive innovation opportunity for car manufacturers to revolutionize the way cars are unveiled, using innovative marketing techniques to build excitement and engage consumers.
2. Advertising - Disruptive innovation opportunity for advertising agencies to create interactive campaigns that leverage social media platforms to create memorable and engaging brand experiences.
3. Technology - Disruptive innovation opportunity for technology companies to develop tools and platforms that enable interactive and immersive experiences, enhancing brand engagement and driving consumer participation.
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