This Awareness-Raising Sex Trafficking Campaign Lives on Tinder
Alyson Wyers — November 7, 2014 — Marketing
References: eightytwenty.ie & designtaxi
This Tinder sex trafficking campaign uses the popular dating app to raise awareness about the issue in Ireland. Designed by digital advertising agency eightytwenty for the Immigration Council of Ireland, the global campaign sheds light on this crime and human rights abuse.
The sex trafficking campaign uses Tinder profiles to tell the stories about victims. The profiles are of girls, which when you swipe through their photos illustrate more of their journey. The last images end with messages about sex trafficking. This includes things like "your options are left or right. Women forced into prostitution in Ireland have none." There is also a call to action, the response to which has been positive so far.
The sex trafficking campaign uses Tinder profiles to tell the stories about victims. The profiles are of girls, which when you swipe through their photos illustrate more of their journey. The last images end with messages about sex trafficking. This includes things like "your options are left or right. Women forced into prostitution in Ireland have none." There is also a call to action, the response to which has been positive so far.
Trend Themes
1. Awareness-raising Campaigns on Dating Apps - Companies can use dating apps to raise awareness about important social issues and encourage users to take action.
2. Using Storytelling on Tinder - Storytelling can be a powerful tool for raising awareness and engaging users on dating apps like Tinder.
3. Collaboration Between Ngos and Advertising Agencies - Partnering with advertising agencies can help NGOs increase awareness and reach a wider audience through creative campaigns on digital platforms like Tinder.
Industry Implications
1. Non-profit Organizations - NGOs can partner with advertising agencies to create impactful awareness-raising campaigns on dating apps like Tinder.
2. Digital Advertising - Digital advertising agencies can leverage their expertise to design innovative campaigns on dating apps like Tinder that raise awareness about important social issues.
3. Online Dating - Dating apps like Tinder can be used to promote social causes and encourage users to take action, opening up opportunities for innovative marketing campaigns.
3.9
Score
Popularity
Activity
Freshness
