Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
Laura McQuarrie — November 20, 2014 — Marketing
References: timhortons & marketingmag
In order to draw attention to the release of its festive holiday cups, Tim Hortons is encouraging people to share Warm Wishes on social media. The red holiday cups are printed to look like a cozy knit sweater and in addition to the literal warmth that comes from drinking a hot beverage, this campaign encourages doing deeds that will warm hearts as well.
Tim Hortons' Warm Wishes wants people to do something good for someone else and make a note of it on Instagram or Twitter with a photo or text message, plus the #WarmWishes tag. In order to keep paying it forward, for each good deed, Tim Hortons will donate a warm winter hat to a child in need this Christmas through the Tim Horton Children’s Foundation.
Tim Hortons' Warm Wishes wants people to do something good for someone else and make a note of it on Instagram or Twitter with a photo or text message, plus the #WarmWishes tag. In order to keep paying it forward, for each good deed, Tim Hortons will donate a warm winter hat to a child in need this Christmas through the Tim Horton Children’s Foundation.
Trend Themes
1. Social Media Campaigns - This trend showcases the power of social media in mobilizing individuals to engage in acts of kindness and share them online.
2. Festive Branding - This trend highlights the use of holiday-themed branding to create a sense of warmth and nostalgia, thus connecting emotionally with consumers.
3. Corporate Social Responsibility - This trend demonstrates how companies are harnessing their resources to make a positive social impact and address community needs.
Industry Implications
1. Food and Beverage - This industry can leverage social media campaigns and festive branding to create loyalty and engage customers.
2. Non-profit - This industry can partner with companies to implement corporate social responsibility initiatives that benefit communities and promote their cause.
3. Advertising and Marketing - This industry can help companies develop creative and impactful campaigns that resonate with the target audience and generate brand awareness.
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