Oxfam's Dinner at the Park Stunt Reminds Not to Take Food for Granted
Laura McQuarrie — November 1, 2014 — Marketing
References: oxfamnovib.nl & creativecriminals
The 'Dinner at the Park' stunt from Oxfam Novib was set up to remind people not to take a full plate of food for granted. The stunt was staged in Amsterdam's Vondelpark, so that when people sat down on a particular bench, they were instantly entertained by musicians, fire eaters, waiters who served only them a meal. However, before these people could finish their meals, the dinner and the show disappeared just as quickly as it came, reiterating that not everybody is so fortunate as to have food in front of them all the time.
This clever stunt stirred up plenty of interest in the park, especially just for people who were out on a stroll, not expecting to be served dinner after sitting down on a rather ordinary park bench.
This clever stunt stirred up plenty of interest in the park, especially just for people who were out on a stroll, not expecting to be served dinner after sitting down on a rather ordinary park bench.
Trend Themes
1. Interactive Park Experiences - The 'Dinner at the Park' stunt highlights the potential for interactive and immersive experiences in public spaces.
2. Food Insecurity Awareness - The stunt serves as a reminder for the need to raise awareness about food insecurity and the importance of taking action.
3. Surprise and Delight Marketing - The surprise element of the stunt showcases the effectiveness of unexpected and memorable marketing initiatives.
Industry Implications
1. Event Planning - Event planners can explore creating interactive experiences in public spaces, like parks, to captivate audiences and create unique moments.
2. Nonprofit and Social Impact - Nonprofit organizations can leverage innovative marketing tactics to raise awareness about food insecurity and drive action.
3. Hospitality and Entertainment - Hotels, restaurants, and entertainment venues can incorporate surprise and delight strategies to enhance customer experiences and create lasting impressions.
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