UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
Laura McQuarrie — November 24, 2014 — Pop Culture
References: pressplaytogive
Tapping into the power and popularity of music, UNICEF Sweden launched 'Press Play to Give,' an initiative that will support girl's rights every time a song like ABBA's Chiquitita is played.
Press Play to Give uses music rights for a good cause—from now on, ABBA will donate all royalties from Chiquitita to UNICEF. To appeal to a more modern group of listeners, several contemporary artists like Sweden's Laleh were invited to record their own take on the classic song. After it was launched, Laleh's version of Chiquitita quickly rose to the top of the charts on iTunes Sweden, amplifying the power of the project.
Now that ABBA has kicked things off, UNICEF is urging more artists and performers to donate their rights to support kid's rights around the world.
Press Play to Give uses music rights for a good cause—from now on, ABBA will donate all royalties from Chiquitita to UNICEF. To appeal to a more modern group of listeners, several contemporary artists like Sweden's Laleh were invited to record their own take on the classic song. After it was launched, Laleh's version of Chiquitita quickly rose to the top of the charts on iTunes Sweden, amplifying the power of the project.
Now that ABBA has kicked things off, UNICEF is urging more artists and performers to donate their rights to support kid's rights around the world.
Trend Themes
1. Charitable Music Collaborations - There is an opportunity for artists and organizations to team up to use popular music for charitable causes, amplifying the impact of their donations.
2. Empowering Girls Through Music - Using music as a platform, initiatives can be created to support and advocate for girls' rights globally, addressing gender inequality.
3. Leveraging Royalties for Charity - Artists can donate a portion or all of their music royalties to charitable organizations, creating a sustainable source of funding for important causes.
Industry Implications
1. Music Industry - More musicians and labels can leverage their popular songs for social good, partnering with charitable organizations to make a positive impact.
2. Nonprofit Sector - Charitable organizations such as UNICEF can explore collaborations with artists and the music industry to raise funds and awareness for their causes.
3. Streaming Platforms - Streaming platforms can create features that allow users to donate a portion of their subscription fees or song plays to charitable organizations, encouraging social responsibility.
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