TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
Laura McQuarrie — November 20, 2014 — Marketing
References: nydailynews & prexamples
TGI Fridays UK found that nearly half of the adults in the UK have never shared a kiss under the mistletoe and decided to remedy this in the spirit of "#Togethermas."
The #Togethermas campaign is all about inspiring people to come together over the holiday season and to do this, TGI Fridays brought a drone carrying mistletoe into its restaurant. The drone was also equipped with a kiss cam to capture all of those spontaneous smooches. If you're dining at TDI Fridays this holiday season, you might want to keep an eye out for this romance-inducing drone.
Although the use of drones equipped with mistletoe and cameras isn't a totally original idea, the way it is worked into a commercial holiday campaign for this restaurant chain is heartwarming and fun.
The #Togethermas campaign is all about inspiring people to come together over the holiday season and to do this, TGI Fridays brought a drone carrying mistletoe into its restaurant. The drone was also equipped with a kiss cam to capture all of those spontaneous smooches. If you're dining at TDI Fridays this holiday season, you might want to keep an eye out for this romance-inducing drone.
Although the use of drones equipped with mistletoe and cameras isn't a totally original idea, the way it is worked into a commercial holiday campaign for this restaurant chain is heartwarming and fun.
Trend Themes
1. Mistletoe Drones - Disruptive innovation opportunity: Develop advanced drone technology for capturing romantic moments and spreading holiday cheer.
2. Romantic Experiences - Disruptive innovation opportunity: Create unique and memorable experiences for couples, leveraging technology and holiday themes.
3. Social Media Marketing - Disruptive innovation opportunity: Utilize innovative social media campaigns to engage customers and create buzz around a brand or restaurant.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Incorporate emerging technologies to enhance the dining experience and drive customer engagement.
2. Drone Technology - Disruptive innovation opportunity: Develop new applications for drones in the entertainment and hospitality industries.
3. Marketing and Advertising - Disruptive innovation opportunity: Explore creative ways to leverage social media platforms for brand promotion and customer engagement.
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