Outback is Making Restaurant Reservations Easy with Click Thru Seating
Laura McQuarrie — November 12, 2014 — Marketing
References: outback & brandeating
With so many people carrying around smartphones, it's obvious that making restaurant reservations doesn't have to happen like it used to, nor should you have to waste your time waiting around for a table to free up.
Outback Steakhouse has just introduced a new initiative called 'Click Thru Seating,' which allows its guests to put their name on a wait list from afar and check in on how long the wait will be in real-time. One of the perks of using Click Thru Seating is that you can make a reservation for now or later, plus unlike a traditional restaurant reservation, your name doesn't get booted from the list if you're running a little bit late.
Outback Steakhouse has just introduced a new initiative called 'Click Thru Seating,' which allows its guests to put their name on a wait list from afar and check in on how long the wait will be in real-time. One of the perks of using Click Thru Seating is that you can make a reservation for now or later, plus unlike a traditional restaurant reservation, your name doesn't get booted from the list if you're running a little bit late.
Trend Themes
1. Mobile Reservation Services - Opportunity for restaurants to adopt mobile reservation services to streamline the process and enhance customer experience.
2. Real-time Waitlist Tracking - Potential for developing technology that allows customers to monitor wait times and make more informed decisions about restaurant visits.
3. Flexible Restaurant Reservations - Innovation opportunity to create reservation systems that accommodate late arrivals without penalizing customers.
Industry Implications
1. Hospitality - Hospitality industry can optimize operations and improve customer satisfaction by integrating mobile reservation services.
2. Technology - Technology companies can capitalize on the demand for real-time waitlist tracking solutions to enhance the dining experience.
3. Customer Service - Customer service industry can explore ways to offer more flexible and convenient reservation options for customers.
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