The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
Laura McQuarrie — November 3, 2014 — Tech
References: itunes.apple & brandeating
The new Mobile Ordering feature on the Taco Bell app introduces a whole new way for its consumers to browse the menu, order a favorite item and pay on the go. The app works like this: once downloaded, you're given access to every Taco Bell ingredient so that you can customize a meal or snack exactly to your liking. Once satisfied, you can pay with a credit, debit or Taco Bell card and pick up any time that day. From there you can set a pick-up location and once you arrive, your meal is made so that you can skip the in-store lines.
Two other neat features of the app are that it includes exclusive offers and has a 'Rotate to Re-Order' feature so that you can quickly get a favorite snack again and again.
Two other neat features of the app are that it includes exclusive offers and has a 'Rotate to Re-Order' feature so that you can quickly get a favorite snack again and again.
Trend Themes
1. Mobile Ordering - The trend of implementing mobile ordering apps provides convenience and efficiency for consumers, allowing them to order and pay on the go.
2. Customization - The trend of offering customization options through mobile ordering apps allows consumers to personalize their meals and snacks to their liking.
3. Skip-the-line - The trend of skip-the-line services offered by mobile ordering apps saves consumers time by allowing them to pick up their orders without waiting in-store lines.
Industry Implications
1. Fast Food - The fast food industry can leverage mobile ordering apps to streamline the ordering and pickup process, enhancing customer experience.
2. Restaurant - Restaurants can explore the use of mobile ordering apps to attract tech-savvy customers and provide them with convenient ordering options.
3. Retail - The retail industry can utilize the trend of skip-the-line services offered by mobile ordering apps to reduce customer wait times and improve customer satisfaction.
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