The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Laura McQuarrie — November 14, 2024 — Tech
References: coca-cola & marketingweek
The Coca-Cola Holidays Are Coming ads have been running since the 90s, and to keep up with the times, The Coca-Cola Company unveiled an AI-generated version of the famous advertisement that will replace the original on TV going forward.
Like the original Holidays Are Coming ad from 1995, this updated version features a familiar soundtrack, and shots of polar bears and illuminated trucks on winter roads. The 2024 version of Coca-Cola's Holidays Are Coming differs by featuring smiling faces on a more diverse cast, and people drinking Coca-Cola Zero Sugar.
This 16-second spot marks the first time Coca-Cola has produced an ad fully generated by artificial intelligence. When the new AI-generated ad was pre-tested with consumers, it was well received, which was the push the company needed to proceed.
Like the original Holidays Are Coming ad from 1995, this updated version features a familiar soundtrack, and shots of polar bears and illuminated trucks on winter roads. The 2024 version of Coca-Cola's Holidays Are Coming differs by featuring smiling faces on a more diverse cast, and people drinking Coca-Cola Zero Sugar.
This 16-second spot marks the first time Coca-Cola has produced an ad fully generated by artificial intelligence. When the new AI-generated ad was pre-tested with consumers, it was well received, which was the push the company needed to proceed.
Trend Themes
1. AI-generated Commercials - The creation of fully AI-generated commercials marks a significant shift in advertising methodology, enhancing personalization and creative efficiencies.
2. Diverse Representation in Ads - The increased emphasis on diversity in advertising highlights a significant step towards more inclusive marketing strategies.
3. Modernized Nostalgia - Revamping classic advertisements with modern technology provides a fusion of nostalgia and innovation that resonates with contemporary audiences.
Industry Implications
1. Advertising - The advertising industry stands to revolutionize audience engagement through AI-generated content and data-driven personalization.
2. Media and Entertainment - Media and entertainment sectors are exploring new artistic frontiers as AI transforms traditional production methods.
3. Consumer Goods - Consumer goods companies are leveraging AI to create more engaging and dynamic marketing campaigns that resonate across diverse demographics.
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