On Me Makes the Traditional Gift Card Experience Modern & Personal
Laura McQuarrie — December 5, 2024 — Lifestyle
References: OnMe & morningstar
For any holiday or gift-giving occasion, gift cards are a practical yet impersonal choice, offering flexibility to the recipient, but they often go forgotten and unspent—and On Me is a digital gifting platform that makes the traditional gift card experience more personalized, more valuable and more modern.
On this platform, gift cards are tailored to specific hobbies and interests, rather than being tied to a single store. To delight recipients, gift-givers can send their themed gift cards with media-rich video notes, photos, GIFs and more.
On Me recently announced a five-year industry partnership with Mastercard, and $1.7 million in pre-seed funding from the NY-based VC firm Lerer Hippeau and Focal.VC to support and grow the next generation of personalized digital gifting.
On this platform, gift cards are tailored to specific hobbies and interests, rather than being tied to a single store. To delight recipients, gift-givers can send their themed gift cards with media-rich video notes, photos, GIFs and more.
On Me recently announced a five-year industry partnership with Mastercard, and $1.7 million in pre-seed funding from the NY-based VC firm Lerer Hippeau and Focal.VC to support and grow the next generation of personalized digital gifting.
Trend Themes
1. Personalized Digital Gifting - Offering themed gift cards tailored to hobbies and interests adds a unique layer of personalization to digital gifting.
2. Media-enriched Gift Cards - Digital gifting platforms incorporating media-rich elements like video notes and GIFs create a more engaging and memorable gift-giving experience.
3. Partnership-driven Growth - Strategic partnerships with financial giants like Mastercard enable digital gifting platforms to scale rapidly and expand their market reach.
Industry Implications
1. Fintech - The collaboration between digital gifting platforms and financial services companies introduces innovative payment solutions and expanded consumer options.
2. E-commerce - Personalized digital gift cards can drive e-commerce by incentivizing purchases tied to specific hobbies and interests.
3. Social Media - Incorporating social media elements into digital gift cards leverages the power of networking to enhance the gifting experience.
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