This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment
Laura McQuarrie — November 17, 2014 — Marketing
References: worldwidevac & brandingmagazine
In addition to providing a variety of physical vacuum cleaners, Electrolux is now going digital in order to help clean up your inbox. According to Electrolux, a single email emits about 4 grams of CO2 emissions, so in order to reduce your impact on the environment, there's the World Wide Vac to help clean up any "digital dust."
To get started, the World Wide Vac has you connect your Gmail account and perform a scan for emails that are just taking up space. Afterwards, you have the chance to perform a sweep and get a reading on your emissions. This campaign to clean up your "second home" (the Internet) is being used to promote the Electrolux UltraFlex, an ultra eco-friendly vacuum.
To get started, the World Wide Vac has you connect your Gmail account and perform a scan for emails that are just taking up space. Afterwards, you have the chance to perform a sweep and get a reading on your emissions. This campaign to clean up your "second home" (the Internet) is being used to promote the Electrolux UltraFlex, an ultra eco-friendly vacuum.
Trend Themes
1. Digital Clean-up - There is a growing trend of companies offering digital solutions to clean up cluttered inboxes and reduce environmental impact.
2. Environmental Consciousness - More businesses are incorporating eco-friendly campaigns and products to address environmental concerns and promote sustainability.
3. Digitizing Traditional Products - Companies are leveraging digital platforms to enhance traditional products and offer new value-added services to customers.
Industry Implications
1. Home Appliances - The home appliances industry can explore integrating digital tools and eco-friendly initiatives to cater to the growing demand for sustainable solutions.
2. Digital Marketing - Digital marketing agencies can help businesses develop campaigns and strategies focused on digital clean-up and reducing carbon emissions.
3. Environmental Technology - The environmental technology industry can capitalize on the trend by offering innovative solutions and tools for reducing digital carbon footprint.
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