Heathrow Airport Sends You on a Trip of Smells Around the World
Laura McQuarrie — November 10, 2014 — Marketing
References: mashable & luxurylaunches
When it comes to marketing, our senses of sight, touch and taste are commonly included, but out sense of smell is often left out—but with this interactive globe, Heathrow Airport is giving travelers the chance to experience the many smells of the world.
The Scent Globe sits in Heathrow's departure lounge and emits scents of places like Thailand, Japan, Brazil and South Africa. If you're wondering what the essence of each location smells like, Brazil for examples has notes of coffee, rainforests and jasmine, while South Africa is more about tribal incense, musky scents and the wild. Rather than simulating visiting these places with a video or audio, this is a great way to tie a particular fragrance to each unique place in the world.
The Scent Globe sits in Heathrow's departure lounge and emits scents of places like Thailand, Japan, Brazil and South Africa. If you're wondering what the essence of each location smells like, Brazil for examples has notes of coffee, rainforests and jasmine, while South Africa is more about tribal incense, musky scents and the wild. Rather than simulating visiting these places with a video or audio, this is a great way to tie a particular fragrance to each unique place in the world.
Trend Themes
1. Sensory Marketing - Opportunity for businesses to incorporate smell as a marketing tool to enhance customer experiences and create emotional connections.
2. Interactive Experiences - Growing demand for immersive and interactive experiences that engage multiple senses, providing a unique and memorable customer journey.
3. Destination Branding - Chance for destinations and travel companies to create distinctive scents associated with specific locations, reinforcing their brand and creating a sensory connection in the minds of travelers.
Industry Implications
1. Travel and Tourism - Opportunity for airports, airlines, and hotels to use scent marketing to enhance the travel experience and differentiate themselves in a competitive industry.
2. Retail - Potential for retailers to utilize scent marketing to create unique atmospheres in stores, enhance product experiences, and drive customer engagement and loyalty.
3. Hospitality - Hotels and resorts can leverage scent marketing to create memorable and immersive experiences, further enhancing their guests' stay and generating positive word-of-mouth.
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