Duolingo Introduces a New Owl on the Prowl Music Album
References: youtu.be & designtaxi
Duolingo shines a spotlight on its owl mascot once again as the language learning app presents its first-holiday album dubbed Owl on the Prowl. The album is comprised of four soundtracks and it can be streamed on Spotify. The platform maintains its reputation of pushing out aggressive notifications and guilt-tripping its users into practice on the app.
This holiday season, they are doing the same as they judge learners on how well or bad they are based on how regularly they partake in their lessons. In the music video, the standout song dubbed Bring My Parents Back, the little boy has his parents taken away by an owl after he failed to upkeep his language lessons.
Image Credit: Duolingo
This holiday season, they are doing the same as they judge learners on how well or bad they are based on how regularly they partake in their lessons. In the music video, the standout song dubbed Bring My Parents Back, the little boy has his parents taken away by an owl after he failed to upkeep his language lessons.
Image Credit: Duolingo
Trend Themes
1. Branded Entertainment Albums - Companies are creating music albums featuring their mascots to engage with their audiences on popular streaming platforms.
2. Holiday-themed Marketing - Brands are leveraging the festive season to launch creative marketing campaigns that incorporate music and storytelling.
3. Gamification of Learning - Educational platforms are integrating gamified elements into their services to keep users actively engaged and accountable.
Industry Implications
1. Edtech - The education sector is increasingly adopting interactive and engaging methods to enrich the learning experience.
2. Music Streaming - Music streaming platforms are becoming a new outlet for brands to connect with their audiences through exclusive and themed content.
3. Digital Marketing - Digital marketing firms are exploring innovative campaigns that blend traditional advertising with entertainment to capture user interest.
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