Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
Laura McQuarrie — November 20, 2014 — Life-Stages
To make shopping for gifts easier this Christmas season, Walmart Canada launched the Holiday Helper Workshop toy shop in Toronto alongside the annual Santa Claus Parade. Over the holiday season, a total of four pop-up shops will be showing up across Toronto, giving shoppers the chance to play, purchase and take advantage of free shipping on a variety of toys. In addition to appealing to kids and big kids at heart, the temporary downtown pop-up provides a way to shop at Walmart, since there are few Walmart locations in the downtown Toronto area.
On top of being able to test out some of this year's hottest toys, the outdoor pop-up serves Walmart's Great Value brand Hot Chocolate, candy cane cookies and gives everyone the chance to snap a pic with a festive holiday elf.
On top of being able to test out some of this year's hottest toys, the outdoor pop-up serves Walmart's Great Value brand Hot Chocolate, candy cane cookies and gives everyone the chance to snap a pic with a festive holiday elf.
Trend Themes
1. Pop-up Shops - Disruptive innovation opportunity: Creating pop-up shops to provide unique shopping experiences and access to products in areas where traditional stores are limited.
2. Experiential Retail - Disruptive innovation opportunity: Incorporating interactive elements in retail spaces to allow customers to test and experience products before making a purchase.
3. Convenient Shopping - Disruptive innovation opportunity: Offering convenient shopping options, such as free shipping, to enhance the customer experience and attract more shoppers.
Industry Implications
1. Retail - Disruptive innovation opportunity: Introducing creative retail strategies, like pop-up shops, to engage customers and drive sales.
2. Toy - Disruptive innovation opportunity: Enhancing the toy shopping experience by providing opportunities for hands-on play and testing before purchasing.
3. Food and Beverage - Disruptive innovation opportunity: Partnering with retail events to offer unique food and beverage offerings that complement the overall shopping experience.
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