Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
Alyson Wyers — November 14, 2014 — Marketing
References: rijksemotions & psfk
This interactive museum campaign matches your facial expression to a similar work of art. In an effort to reclaim the leisurely manner in which we used to look at art, four students conceived of Rijks Emotions to appeal to younger museum visitors.
This initiative uses facial recognition technology to aggregate emotional data and make artistic matches. The students developed the digital campaign prototype for the Rijksmuseum in Amsterdam. In addition to taking a snapshot of your face, the interactive museum campaign website also asks for your age and gender to find the best match from within the Rijksmuseum.
Rijks Emotions sees this highly personalized project expanding and becoming an engaging billboard campaign, where people can have their picture matched with a museum painting immediately. This will hopefully drive traffic to the museum as well.
This initiative uses facial recognition technology to aggregate emotional data and make artistic matches. The students developed the digital campaign prototype for the Rijksmuseum in Amsterdam. In addition to taking a snapshot of your face, the interactive museum campaign website also asks for your age and gender to find the best match from within the Rijksmuseum.
Rijks Emotions sees this highly personalized project expanding and becoming an engaging billboard campaign, where people can have their picture matched with a museum painting immediately. This will hopefully drive traffic to the museum as well.
Trend Themes
1. Interactive Art Experiences - Using facial recognition technology to create interactive art experiences that engage and entertain museum visitors.
2. Personalized Marketing - Using personalized data, such as facial expression, age, and gender, to create tailored marketing campaigns that resonate with consumers.
3. Digital Museum Initiatives - Developing digital campaigns and technologies that enhance the museum experience and attract a younger audience.
Industry Implications
1. Art and Culture - The art and culture industry can leverage facial recognition technology to create immersive and personalized experiences for museum visitors.
2. Marketing and Advertising - The marketing and advertising industry can utilize personalized data to create targeted campaigns that appeal to specific consumer segments.
3. Technology - The technology industry can develop innovative digital solutions and platforms to enhance museum experiences and drive visitor engagement.
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