This Tyrrells Campaign Encourages Holiday Snacking
Michael Hemsworth — November 29, 2024 — Marketing
References: kpsnacks & grocerytrader
This Tyrrells campaign is being run by the KP Snacks-owned brand in the UK to provide consumers with encouragement to indulge their craving for crisps and keep them on hand for guests. The campaign features the strapline, "Deck the bowls with something Tyrrellbly Tyrrellbly Tasty" along with retro imagery as a nod to the brand's usage of nostalgic pictures as branding. The campaign will be utilized in print and out of home (OOH) advertising initiatives this season to encourage consumers to pick up their favorite flavor.
Marketing Manager at KP Snacks Jane Jones spoke on the Tyrrells campaign saying, "As a leader in the Premium snacking segment, known for its quality and flavour, our Tyrrells range makes any Christmas occasion feel more special. Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”
Image Credit: KP Snacks
Marketing Manager at KP Snacks Jane Jones spoke on the Tyrrells campaign saying, "As a leader in the Premium snacking segment, known for its quality and flavour, our Tyrrells range makes any Christmas occasion feel more special. Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”
Image Credit: KP Snacks
Trend Themes
1. Nostalgic Branding Strategies - Leveraging retro imagery in campaigns to evoke fond memories and create an emotional connection with consumers.
2. Holiday-themed Marketing - Utilizing seasonal themes to boost sales by tapping into the festive spirit and cultural traditions.
3. Print and OOH Advertising Resurgence - Revitalizing traditional advertising methods like print and out of home (OOH) to capture attention in diverse physical spaces.
Industry Implications
1. Snack Foods - Developing seasonal product campaigns can increase consumer demand and enhance brand loyalty during peak consumption periods.
2. Marketing and Advertising - Innovative nostalgic and holiday-themed campaigns help differentiate brands in a crowded market and drive consumer engagement.
3. Packaging and Design - Incorporating retro elements in packaging creates visual appeal and connects with consumers' sense of nostalgia.
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