This Interactive TV Promotion Turned People into City Defenders
Laura McQuarrie — November 8, 2014 — Pop Culture
References: warnerestrenos & adeevee
This interactive TV promotion for Gotham is one that has the people of Buenos Aires step is as the protectors of justice in the city. The experience by 5SEIS involved interactive mapping on the side of a building, featuring a number of different games that could be played with handheld pointers.
Scaling the entire side of a building, the interactive mapping experience was like a giant arcade game that everyone wanted to have their turn at. Set up at the Abasto Shopping Center, this interactive experience certainly attracted a ton of attention from curious people passing by. Rather than leave everything up to Batman, this is a fun way to let everyone take a turn at saving the city that they love.
Scaling the entire side of a building, the interactive mapping experience was like a giant arcade game that everyone wanted to have their turn at. Set up at the Abasto Shopping Center, this interactive experience certainly attracted a ton of attention from curious people passing by. Rather than leave everything up to Batman, this is a fun way to let everyone take a turn at saving the city that they love.
Trend Themes
1. Interactive Mapping - Using interactive mapping technology can create engaging and immersive experiences for promotional events.
2. Gamification - Incorporating game elements into real-life experiences can attract more attention and participation from the audience.
3. Community Involvement - Empowering people to become active participants in promotional campaigns can create a sense of belonging and excitement.
Industry Implications
1. Entertainment - Superhero simulation games can be a great addition to the entertainment industry, providing interactive and immersive experiences for fans.
2. Marketing and Advertising - Interactive TV promotions and gamified experiences can be used as innovative marketing strategies to attract attention and engage with the target audience.
3. Retail - Implementing interactive mapping and gamification techniques can enhance the shopping experience and drive foot traffic to shopping centers.
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