The top July 2016 food branding ideas embrace quirky new forms that are inspired by everything from rolls of newspaper to ice packs and lunch boxes. Beyond being simply interesting to look at, these food branding designs encourage consumers to interact with familiar products in new ways. One of the best examples of this is Orangina's new upside-down can, which forces pulp that rests on the bottom to be mixed up before opening for optimal enjoyment.
In celebration of Gay Pride Month around the world, several brands stepped up to show their support for the LGBTQ community; Absolut collaborated with a series of artists and designers for the creation of its Absolut Mix line, while Skittles did away with its rainbow of colors as a way to let the community be the sole bearers of the rainbow's colors during Pride events.
Top 65 Food Branding Ideas in July
65
Stylish Canned Goods
The Black Bear Packaging is a Huge Departure from Similar Brand Designs
64
Pictograph Food Labels
Collin's Butchers' Brand Identity is Modeled After Visual Charts
63
Temperature-Regulating Beer Boxes
The New Sol Packaging Doubles as an Insulated Cooler
62
Modular Egg Packaging
The Sunrise Valley Egg Packing Uses Recyclable Paper and is Customizable
61
Leafy Nut Packaging
'All Nuts!' Brings Together Nuts from All Around the World
60
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
59
Artisanal Porridge Packaging
The Hubbards Creamy Porridge Hot Cereals Branding is Rustic
58
Chromatic Sauce Jars
These Sauces by SAUCEBAY Add Unique Flavors to Dishes
57
Handheld Ice Cream Blocks
These Portable Ice Cream Treats Come in a Rectangular Bar Format
56
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
55
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
54
Illustrated Artisan Chocolate Branding
These Ethical Chocolates Feature Playful Packaging
53
Decadent Coffee Branding
This Monochromatic Packaging Was Inspired by The Roasting Process
52
Food Chain Seafood Packaging
The Black Bear Smoked Seafood Packaging Correlates to Nature
51
Cherry Blossom-Flavored Drinks
McDonald's Japan's Spring Menu Included a New Sakura-Flavored Drink
50
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
49
Anti-Additive Packaged Foods
Panera at Home Products will Now Comply with the Brand's 'No No List'
48
Meaty Landscape Branding
The Design of Krasnogorie's Packaging Has a Double Meaning
47
Wrapped Oil Bottle Packaging
The Rivōs Olive Oil Packaging Delights with a Present-Like Design
46
Cartoon-Themed Dessert Branding
The Disney Moon Cake Packaging Fuses Fun and Sophisticated Accents
45
Dairy-Themed Tea Branding
The Assam Milk Tea Packaging Features Adorable Cow Mascots
44
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
43
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
42
Community-Oriented Mezcal Packaging
'Mil nombres' Uses a Clear Glass Bottle with Minimal Labeling
41
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
40
Vibrant Natural Fruit Products
Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle
39
Americana-Inspired Vodka Flavors
SMIRNOFF Red, White & Berry Celebrates the Fourth of July
38
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
37
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
36
Low-Cost Eco Cup Packaging
The Bevel Cup Packaging Encapsulates the Angles of the Product
35
Protein-Rich Dairy Snacks
The Arla Protein Cottage Cheese Snack Provides 20-Grams of Protein
34
Feathered Ingredient Tea Packaging
The Higher Living Organic Tea Packaging Plays with Ingredients
33
High-Fashion Fruit Boxes
This Produce Packaging for 'GINETA' Takes Cues from Animal Fur
32
Cartoonish Pizza Boxes
This Pizza Box Design Shows Off an Animated Korean Mascot
31
Medicinal-Like Juice Labels
Raw Fairies Offers Londoners One of the Purest Juice Cleanses
30
Complementary Beer Beverages
'Clear' Asahi Beer Was Designed to Pair with Regional Japanese Dishes
29
Juice Bottle Invitations
This Unique Invite for the Press Announces Budapest's Renewed City Park
28
Ethereal Asian Rice Branding
The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
27
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
26
Rustic Tea Branding
Dear Tea's Packaging Fuses Vintage and Contemporary Elements Seamlessly
25
Topographic Wine Labels
Taihing Valley's Brand Identity References Chinese Landscapes
24
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
23
Museum-Worthy Chocolates
This Colorful Chocolate Packaging is Inspired by the City It Came from
22
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
21
Exotic Pie Packaging
The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
20
Ethical Meat Snack Branding
Simply Snackin's Grass-Fed Beef Snacks Promote Sustainability
19
Stamped Beverage Branding
BAIMEISHENG's Yam Beverage Packaging Features Bold Typography
18
Branded Disney Dumplings
These Dim Sum Rolls By Crystal Lotus are Shaped Like Cartoon Characters
17
Personified Milkshake Cups
These Quirky Milkshake Cups Play Up a Drink's Color
16
Abstract Vodka Packaging
Absolut Vodka is Coming Out With a New Line of Fruity Flavors
15
Latin Imagery Sangria Packaging
The Diabla Red Sangria is Emblazoned with Cultural Imagery
14
Newspaper-Wrapped Fish Packaging
The Metro 'Daily Catch' Packaging Updates an Old Packaging Style
13
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
12
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
11
Ice Pack-Shaped Bottles
The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle
10
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
9
Natural Iced Dessert Packaging
The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients
8
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
7
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
6
Premium Olive Oil Branding
Alkimia Boasts a Modern and Luxurious Packaging Design
5
Upside-Down Drink Cans
Orangina's 'Upside-Down Can' Forces Consumers to Shake the Pulp Inside
4
Lunch Tin Food Packaging
Bora Bora Foods' Branding Resembles Retro Lunchboxes
3
Ornate Wine Branding
The Èr Chinese Bespoke Wine Brand Identity Embodies Opulence
2
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
1
Refugee Coffee Cups
Road to Refuge Partnered with Cafes to Spread Awareness About Refugees
Related Ideas
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Pride Juice Packs
The Pressed Juicery Pride Pack Arrives in Time for Pride
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Popsicle-Inspired Fruit Drinks
New Rocket Pop and Rainbow Sherbet SUNNYD Drinks are Coming
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Soda-Inspired Food Crawls
The Jarritos Food Crawl is a Collaboration With Canadian Restaurants
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Mood-Themed Frozen Treats
Magnum Launches the Mood-Inspired Ice Creams in Two Flavors
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Delicious Health-Conscious Sodas
ROCKAWAY Soda Boasts Vibrant and Eye-Catching Packaging
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Zesty Soda-Inspired Condiments
The 7UP Condiment Range Was Created in Partnership with Twisted
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Vibrant Food Storage Solutions
Caraway Launches the Summer Food Storage Collection
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Prideful Sprinkle-Topped Shakes
Shake Shack Unveils the New Pride Shake Ahead of Pride Month
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Savory-Sweet Snack Packs
Olli Snack Packs Conveniently Combine Salami, Cheese & Fruit
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Patriotic Doughnuts Lineups
Pinkbox Doughnuts Created a Deidcated Memorial Day Lineup
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
International Cuisine Grocery Ranges
The Co-op 2024 Summer Range Features Fare from Everywhere
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Sweet Summery Smoothie Menus
These Juice It Up! Summer Drinks are Limited-Edition
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Rotating Summer Cake Menus
Nothing Bundt Cakes Has a New Taste of Summer Collection
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
Prideful Cider Retail Kits
These Strongbow Pride Kits Help Retailers Get Ready for the Event
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Indulgent Independence Day Donuts
The Pinkbox Doughnuts Fourth of July Range Has Nine Options
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs