The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
Michael Hemsworth — June 13, 2016 — Marketing
References: red-dot.sg
The high-end Zhu Ge tea leaves packaging focuses on providing a touch of Chinese folklore to the consumer in the form of artistic imagery. Zhu Ge tea grows in Hainan, China, which is taken into account with the packaging design that focuses on black and white imagery with flowing landscapes and plants.
The packaging consists of a tin that sits nestled into a box with a rather minimalistic aesthetic. This helps to keep the focus on the product within rather than having the consumer be too preoccupied with the packaging.
The Zhu Ge tea leaves packaging signifies the high respect that is held for simple yet traditional products such as tea. The aesthetic that less is more is evident and helps to make a statement without saying much at all.
The packaging is the work of SunDesign of China.
The packaging consists of a tin that sits nestled into a box with a rather minimalistic aesthetic. This helps to keep the focus on the product within rather than having the consumer be too preoccupied with the packaging.
The Zhu Ge tea leaves packaging signifies the high respect that is held for simple yet traditional products such as tea. The aesthetic that less is more is evident and helps to make a statement without saying much at all.
The packaging is the work of SunDesign of China.
Trend Themes
1. Folklore-inspired Packaging - Opportunity for companies to incorporate traditional cultural elements into their product packaging design.
2. Minimalistic Aesthetics - Opportunity for companies to simplify their product packaging design and focus on the product itself.
3. Respect for Tradition - Opportunity for companies to emphasize the traditional aspects of their products and create a connection with consumers.
Industry Implications
1. Luxury Tea - Luxury tea companies can use folklore-inspired packaging to create a unique and distinguished product that stands out on shelves.
2. Artisanal Products - Artisanal food and beverage companies can use minimalistic aesthetics to showcase the quality and craftsmanship of their products.
3. Cultural Tourism - Cultural tourism companies can use respect for tradition to attract travelers interested in experiencing authentic cultural products and customs.
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