Yoplait Launches a New Platform and Marketing Campaign with AJF
References: yoplait.au & campaignbrief
Yoplait, Australia's leading yogurt brand, is proud to unveil its new brand platform developed in collaboration with AJF Partnership. To celebrate its release, the brands are launching a captivating 30-second hero advertisement featuring the uplifting melody of Bill Withers' iconic song, 'Lovely Day.' Centered around the theme of enjoying the little things in life, this innovative platform represents a significant evolution for the brand, and various advertising campaigns have accompanied its release.
At the core of the new platform is Yoplait's commitment to infusing joy into consumers' everyday lives. The campaign will debut in Australia during the week of February 12 and will be promoted across various media channels, including television, cinema, digital platforms, social media, and out-of-home advertising.
Image Credit: Yoplait
At the core of the new platform is Yoplait's commitment to infusing joy into consumers' everyday lives. The campaign will debut in Australia during the week of February 12 and will be promoted across various media channels, including television, cinema, digital platforms, social media, and out-of-home advertising.
Image Credit: Yoplait
Trend Themes
1. Joyful Brand Platforms - Yoplait's new brand platform, centered around enjoying the little things in life, represents a significant evolution for the brand.
2. Uplifting Advertising Campaigns - Yoplait's advertising campaigns, featuring the uplifting melody of Bill Withers' 'Lovely Day,' aim to infuse joy into consumers' everyday lives.
3. Multi-channel Promotion Strategies - Yoplait's marketing campaign will be promoted across various media channels such as television, cinema, digital platforms, social media, and out-of-home advertising.
Industry Implications
1. Food & Beverage - Yoplait's innovative brand platform and advertising campaigns have the potential to disrupt the food and beverage industry by emphasizing the importance of enjoying the little things in life.
2. Advertising & Marketing - Yoplait's joyful brand platform and uplifting advertising campaigns present disruptive innovation opportunities for the advertising and marketing industry by focusing on infusing joy into consumers' everyday lives.
3. Media & Entertainment - Yoplait's multi-channel promotion strategies, spanning across television, cinema, digital platforms, social media, and out-of-home advertising, offer disruptive innovation opportunities for the media and entertainment industry.
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