'Clear' Asahi Beer Was Designed to Pair with Regional Japanese Dishes
Laura McQuarrie — June 10, 2016 — Lifestyle
References: asahibeer.co.jp & en.rocketnews24
The all-new 'Clear' Asahi beer was developed with a focus on Japan's Kansai region.
This is a beer product that's been developed and branded as one that's specifically designed to go well with famous Kansai dishes like okonomiyaki (savoury pancakes) and takoyaki (fried octopus balls.) This is emphasized on the front of the beer can for Clear Asahi with pictures of the iconic regional dishes. Other than these two types of dishes, it's noted that the beverage also goes well either other local sauce-based dishes.
The limited-edition beer from Asahi Breweries is made in the Kansai region, which is part of honoring 125 years of operation for the factory in this area. Naturally, this beer will only be a regional release, with sales restricted to just the Kansai region of Japan.
This is a beer product that's been developed and branded as one that's specifically designed to go well with famous Kansai dishes like okonomiyaki (savoury pancakes) and takoyaki (fried octopus balls.) This is emphasized on the front of the beer can for Clear Asahi with pictures of the iconic regional dishes. Other than these two types of dishes, it's noted that the beverage also goes well either other local sauce-based dishes.
The limited-edition beer from Asahi Breweries is made in the Kansai region, which is part of honoring 125 years of operation for the factory in this area. Naturally, this beer will only be a regional release, with sales restricted to just the Kansai region of Japan.
Trend Themes
1. Regional Food and Beverage Pairings - Developing food or beverage products that have a specific taste profile to complement specific regional dishes offers an opportunity for product differentiation.
2. Localized Product Releases - Releasing limited-run products in specific regions celebrates local culture and offers a unique consumer experience.
3. Beverage and Food Packaging Synergy - Highlighting popular regional dishes on food or beverage packaging can increase consumer engagement and create a stronger brand-consumer connection.
Industry Implications
1. Beverage - Beverage companies can develop complementary products for local dishes as a way to differentiate their brand and increase customer satisfaction.
2. Food - Food companies can develop specific products to complement regional beverages as a way to appeal to customers looking for a more authentic experience.
3. Tourism - Tourism companies can promote local food and beverage pairings as a way to promote the region as a unique travel destination.
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