This Company Clearly Defines its Sustainable Policies
Mishal Omar — June 18, 2016 — Eco
References: cleaversorganic.au & packagingoftheworld
As consumers become more aware and critical of marketing techniques, brands such as Cleaver's are embracing sustainability branding and proving that honestly can often be the best marking route.
The company had one desire in mind for its new packaging -- how to simplify it while still showcasing its sustainable practices. The results are clearly labeled meat packages that state whether the product is organic, free range or both. Additionally, the packaging briefly explains the qualities of the products and what makes them sustainable, healthy and organic. The meats have various healthy production standards such as grass-fed beef and hormone-free pork.
By clearly and honestly asserting all the healthy and sustainable methods used in the processing of this meat, Cleaver's opts for sustainability branding that maintains a sense of integrity and builds trust with the consumer.
The company had one desire in mind for its new packaging -- how to simplify it while still showcasing its sustainable practices. The results are clearly labeled meat packages that state whether the product is organic, free range or both. Additionally, the packaging briefly explains the qualities of the products and what makes them sustainable, healthy and organic. The meats have various healthy production standards such as grass-fed beef and hormone-free pork.
By clearly and honestly asserting all the healthy and sustainable methods used in the processing of this meat, Cleaver's opts for sustainability branding that maintains a sense of integrity and builds trust with the consumer.
Trend Themes
1. Sustainability Branding - A trend where brands are embracing sustainability and clearly communicating their sustainable practices to build consumer trust.
2. Transparent Packaging - A trend where companies are simplifying packaging design to include clear labels and information about the product's sustainable qualities and production standards.
3. Honest Marketing - A trend where brands are focusing on honest and transparent marketing techniques to build integrity and trust with consumers.
Industry Implications
1. Food and Beverage - The industry where companies like Cleaver's are introducing transparent sustainability branding in their packaging to attract eco-conscious consumers.
2. Consumer Goods - The industry where brands are adopting transparent packaging and honest marketing strategies to differentiate themselves in the market and build consumer trust.
3. Sustainable Agriculture - The industry that benefits from the trend of companies clearly labeling sustainable production methods in their packaging, as it promotes awareness and demand for sustainable agriculture practices.
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