The Hubbards Creamy Porridge Hot Cereals Branding is Rustic
Michael Hemsworth — June 16, 2016 — Lifestyle
References: coatsdesign.co.nz & bpando.org
Helping to enhance the appeal of the hot cereals brand, the Hubbards Creamy Porridge packaging design is focused on being rustic, ingredient-focused and friendly.
Designed by the Auckland-case Coats studio, the Hubbards Creamy Porridge packaging focuses on honesty when it comes to detailing ingredients and processes behind the product. Being that the market for artisanal products is increasing, we're seeing brands play up artisanal aspects in order to convey that although it's prepackaged that it's made with health and quality in mind.
The new Hubbards Creamy Porridge hot cereals packaging includes such flavors as Pecan Date & Maple, Blueberry & Apple, Coconut Currants & Cinnamon and LSA & Apple. The bold branding effort helps to draw in new customers, while satisfying existing ones with refreshed imagery.
Designed by the Auckland-case Coats studio, the Hubbards Creamy Porridge packaging focuses on honesty when it comes to detailing ingredients and processes behind the product. Being that the market for artisanal products is increasing, we're seeing brands play up artisanal aspects in order to convey that although it's prepackaged that it's made with health and quality in mind.
The new Hubbards Creamy Porridge hot cereals packaging includes such flavors as Pecan Date & Maple, Blueberry & Apple, Coconut Currants & Cinnamon and LSA & Apple. The bold branding effort helps to draw in new customers, while satisfying existing ones with refreshed imagery.
Trend Themes
1. Increasing Demand for Artisanal Products - There is a growing market for artisanal products as consumers seek out unique and high-quality offerings.
2. Rustic and Ingredient-focused Packaging Design - Brands are focusing on rustic and ingredient-focused packaging designs to convey authenticity and quality.
3. Bold Branding to Attract and Retain Customers - Brands are using bold branding efforts to attract new customers and keep existing ones engaged.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the increasing demand for artisanal products and create unique offerings.
2. Packaging Industry - The packaging industry can create innovative and rustic designs that highlight the ingredients and processes of artisanal products.
3. Marketing and Advertising Industry - The marketing and advertising industry can assist brands in creating bold branding strategies that attract and retain customers.
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