These Ethical Chocolates Feature Playful Packaging
Jana Pijak — June 11, 2016 — Marketing
References: behance.net
Conceived by Mexico City-based creative studio Futura, this illustrated packaging concept is created for ethical chocolate brand Mon Choco. The company is based in the Ivory Coast and prides itself on being a family-run business that has operated from one generation to the next.
Mon Choco's ethical chocolates are not only delicious but are also elegantly packaged in boxes and wrappers that feature illustrated collages of the brand's family of workers. Each package also features doodles of trees and cocoa beans along with elegant typography that is used to both promote the brand's artisanal products and to showcase its insignia.
In addition to traditional chocolate blocks -- available in three flavors -- Mon Choco's product range also includes artisanal ice cream blends and even powdered hot cocoa tins that are tasty at any occasion.
Mon Choco's ethical chocolates are not only delicious but are also elegantly packaged in boxes and wrappers that feature illustrated collages of the brand's family of workers. Each package also features doodles of trees and cocoa beans along with elegant typography that is used to both promote the brand's artisanal products and to showcase its insignia.
In addition to traditional chocolate blocks -- available in three flavors -- Mon Choco's product range also includes artisanal ice cream blends and even powdered hot cocoa tins that are tasty at any occasion.
Trend Themes
1. Illustrated Packaging - There is an opportunity for brands to use illustrated packaging as a way to stand out and engage consumers.
2. Ethical Branding - Brands can tap into the growing demand for ethical products by highlighting their ethical practices in their branding.
3. Artisanal Product Range - There is a trend towards offering a range of artisanal products to cater to different consumer preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore illustrated packaging and ethical branding to differentiate their products in the market.
2. Art and Design - The art and design industry can create opportunities to collaborate with brands in creating unique illustrated packaging.
3. Retail - Retailers can curate a selection of artisanal products to meet the growing demand for high-quality and unique products.
5.5
Score
Popularity
Activity
Freshness
