Dear Tea's Packaging Fuses Vintage and Contemporary Elements Seamlessly
Jana Pijak — June 13, 2016 — Marketing
References: behance.net
Dear Tea's brand identity is the work of Beijing-based graphic designer 谷 龙 who revives vintage packaging for a new generation of tea drinkers. The brand's herb-infused blend is available in brown bags and cardboard containers along with wooden vessels that are designated for larger orders.
These wooden vessels embody a vintage design aesthetic and are reminiscent of tea packaging from years past. This Chinese tea branding is rustic while appealing to today's consumer and is reflective of Dear Tea's artisanal brand values and dedication to quality.
Fusing aesthetics with practical design details, this wood-accented packaging is not only decorative but can also double as future teabag storage after its contents are consumed/ Furthermore, its illustrated labels inform consumers about fresh ingredients, tea benefits and preparation instructions.
These wooden vessels embody a vintage design aesthetic and are reminiscent of tea packaging from years past. This Chinese tea branding is rustic while appealing to today's consumer and is reflective of Dear Tea's artisanal brand values and dedication to quality.
Fusing aesthetics with practical design details, this wood-accented packaging is not only decorative but can also double as future teabag storage after its contents are consumed/ Furthermore, its illustrated labels inform consumers about fresh ingredients, tea benefits and preparation instructions.
Trend Themes
1. Vintage Tea Packaging - Opportunity to revive vintage packaging for a new generation of tea drinkers.
2. Rustic Branding - Potential to create a rustic brand identity that appeals to today's consumer.
3. Multipurpose Packaging - Innovative opportunity to design packaging that serves a dual function as teabag storage after consumption.
Industry Implications
1. Tea Industry - The tea industry can incorporate vintage packaging and rustic branding to attract and engage customers.
2. Graphic Design Industry - Graphic designers can explore the fusion of vintage and contemporary elements in their packaging designs.
3. Sustainable Packaging Industry - The sustainable packaging industry can capitalize on the idea of multipurpose packaging designs in order to reduce waste.
4.3
Score
Popularity
Activity
Freshness
