This New McDonald’s Campaign Encourages Eating at Home
Michael Hemsworth — December 16, 2023 — Marketing
References: makeriestudio & yankodesign
This new McDonald’s campaign has been created for the Norway market to encourage consumers to stay at home this winter, while still enjoying their favorite menu items.
The ad features the brand's signature brown paper takeout bag reworked to resemble a house with the simple tagline, 'Order in.' This takes a very simple yet effective approach that was developed in response to the Norwegian market where McDonald's customers traditionally eat in the restaurant or in their car.
The new McDonald’s campaign was created by Julie Wilkinson from the Makerie Studio and will be showcased by the brand's ad agency, Nord DDB Oslo, in several major cities in the country. The ad plays on cultural knowledge of the McDonald's branding and packaging in order to create a campaign that is both simple yet effective.
The ad features the brand's signature brown paper takeout bag reworked to resemble a house with the simple tagline, 'Order in.' This takes a very simple yet effective approach that was developed in response to the Norwegian market where McDonald's customers traditionally eat in the restaurant or in their car.
The new McDonald’s campaign was created by Julie Wilkinson from the Makerie Studio and will be showcased by the brand's ad agency, Nord DDB Oslo, in several major cities in the country. The ad plays on cultural knowledge of the McDonald's branding and packaging in order to create a campaign that is both simple yet effective.
Trend Themes
1. Stay-at-home Dining - This new McDonald’s campaign encourages consumers to enjoy their favorite menu items at home.
2. Architecture-inspired Ads - The McDonald's ad features a reworked takeout bag resembling a house, capturing attention with a unique design.
3. Market-specific Campaigns - The campaign was developed in response to the Norwegian market where eating at the restaurant or in the car is common.
Industry Implications
1. Fast Food - The McDonald's campaign targets the fast food industry, urging consumers to order in instead of dining out.
2. Advertising - The ad agency, Nord DDB Oslo, showcases the innovative McDonald's campaign in various major cities.
3. Packaging - The campaign uses the recognizable McDonald's takeout bag as inspiration, showcasing the potential for creative packaging design.
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