The Rivōs Olive Oil Packaging Delights with a Present-Like Design
Michael Hemsworth — June 10, 2016 — Lifestyle
References: behance.net & packageinspiration
The grocery store shelf is often not associated with much intrigue or surprise, so the Rivōs oil bottle packaging design is intended to change this. Highlighting a series of materials that feel solid and sumptuous in hand, the Rivōs packaging is wrapped in a bit of paper that's covered in the brand's logo imagery. This helps to make the experience of accessing the bottle within somewhat ritualized and exciting rather than just a case of twisting the cap.
Consumer packaged goods brands are becoming more inherently aware of how consumers are looking to experience products rather than just eat them. The Rivōs oil bottle packaging plays on this notion in a way that's modern and chic.
The Rivōs packaging design is the work of Claudia Lepesqueur, Macarena Norambuena and Maria Elipe.
Consumer packaged goods brands are becoming more inherently aware of how consumers are looking to experience products rather than just eat them. The Rivōs oil bottle packaging plays on this notion in a way that's modern and chic.
The Rivōs packaging design is the work of Claudia Lepesqueur, Macarena Norambuena and Maria Elipe.
Trend Themes
1. Enhanced Packaging Experience - The Rivōs oil bottle packaging design highlights the trend of consumer packaged goods brands creating packaging that provides a more exciting and ritualized experience for consumers.
2. Innovative Brand Differentiation - The wrapped paper design of the Rivōs oil bottle packaging provides a unique and modern way for brands to differentiate themselves from competitors.
3. Increased Emphasis on Sensory Appeal - The solid and sumptuous materials used in the Rivōs oil bottle packaging design reflect the trend of brands focusing on creating packaging that appeals to multiple senses and enhances the overall product experience.
Industry Implications
1. Food and Beverage - The enhanced packaging experience trend seen in the Rivōs oil bottle packaging design provides an opportunity for food and beverage brands to elevate their product presentation and engage consumers on a deeper level.
2. Consumer Packaged Goods - The wrapped paper design of the Rivōs oil bottle packaging allows consumer packaged goods brands to stand out in a crowded market and establish a unique brand identity.
3. Package Design - The emphasis on sensory appeal in the Rivōs oil bottle packaging design highlights the importance of package designers in creating innovative and engaging packaging solutions for various industries.
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