Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Michael Hemsworth — June 20, 2024 — Marketing
References: nestle-cereals & scottishgrocer
Nestlé Cheerios are showcasing a new campaign in the UK to celebrate the upcoming Paris 2024 Summer Paralympic Games and get consumers excited for the impending action.
The Bring the Cheer! campaign will see boxes of Cheerios emblazoned with the slogan along with photos of the British Paralympic team for consumers to admire. The campaign will also feature an array of athletes from the team sharing content on social media and helping to build connections with fans in the lead-up to the games.
Head of Marketing at Cereal Partners UK Sarah Fordy spoke on the Nestlé Cheerios Bring the Cheer! campaign saying, "We are immensely proud of our partnership with the British Paralympic Association and launch the ‘Bring the Cheer with Cheerios’ campaign. This initiative is about more than just sport, it is about rallying communities to celebrate the spirit of the Paralympics and cheer on our exceptional athletes as they compete on the world stage."
The Bring the Cheer! campaign will see boxes of Cheerios emblazoned with the slogan along with photos of the British Paralympic team for consumers to admire. The campaign will also feature an array of athletes from the team sharing content on social media and helping to build connections with fans in the lead-up to the games.
Head of Marketing at Cereal Partners UK Sarah Fordy spoke on the Nestlé Cheerios Bring the Cheer! campaign saying, "We are immensely proud of our partnership with the British Paralympic Association and launch the ‘Bring the Cheer with Cheerios’ campaign. This initiative is about more than just sport, it is about rallying communities to celebrate the spirit of the Paralympics and cheer on our exceptional athletes as they compete on the world stage."
Trend Themes
1. Inclusive-brand Campaigns - Brand campaigns embracing inclusivity and diversity can strengthen consumer connections and brand loyalty.
2. Athlete-driven Social Media Content - Social media content featuring athletes can increase engagement and amplify brand visibility.
3. Community-centric Marketing - Marketing initiatives that rally communities around events or causes foster a deeper sense of belonging and support.
Industry Implications
1. Food and Beverage - The food and beverage industry benefits from campaigns that leverage sporting events to boost product visibility and consumer engagement.
2. Sports and Entertainment - The sports industry can capitalize on collaborative campaigns to enhance fan experience and brand partnerships.
3. Marketing and Advertising - Marketing firms focusing on inclusive and community-driven strategies can drive enhanced campaign effectiveness.
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