BAIMEISHENG's Yam Beverage Packaging Features Bold Typography
Jana Pijak — June 9, 2016 — Marketing
References: packagingoftheworld
BAIMEISHENG is a yam beverage manufacturer that creates nutritious and beauty-boosting products for its target demographic -- women with an appreciation for luxury. The brand's anti-aging elixir is organically sourced and is elegantly packaged, thanks to the work of Pesign Design agency, based in Shenzhen, China.
Resembling ornate tea boxes, each BAIMEISHENG package blends a hot pink backdrop with metallic gold and silver motifs. This eye-catching pattern forms the brand's insignia, consisting of Chinese typography and an ornate border.
Aiming to create packaging that embodies an air of understated luxury, the Pesign Design team opted for delicate and simple packaging. Though subtle in its overall aesthetic, this brand identity retains its air of elegance and is loosely inspired by the beautifying benefits of BAIMEISHENG's yam beverage.
Resembling ornate tea boxes, each BAIMEISHENG package blends a hot pink backdrop with metallic gold and silver motifs. This eye-catching pattern forms the brand's insignia, consisting of Chinese typography and an ornate border.
Aiming to create packaging that embodies an air of understated luxury, the Pesign Design team opted for delicate and simple packaging. Though subtle in its overall aesthetic, this brand identity retains its air of elegance and is loosely inspired by the beautifying benefits of BAIMEISHENG's yam beverage.
Trend Themes
1. Luxury Packaging - Opportunity for disruptive innovation in creating luxurious and visually appealing packaging designs for high-end consumer products.
2. Organic Beauty Products - Disruptive innovation potential in developing organic and beauty-boosting beverages targeted towards health-conscious consumers.
3. Chinese Typography in Branding - Opportunity for disruptive innovation in incorporating Chinese typography and cultural elements in branding to attract specific target demographics.
Industry Implications
1. Consumer Packaged Goods - Disruptive innovation potential in the development of visually striking packaging designs that enhance brand perception and attract consumers.
2. Food and Beverage - Opportunity for disruptive innovation in creating nutritious and beauty-enhancing beverages targeting specific consumer segments.
3. Graphic Design - Disruptive innovation potential in leveraging cultural elements, like Chinese typography, to create unique and visually appealing brand identities.
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