Nongfu Spring Mineral Water Features Fairytale-Themed Labels
Jana Pijak — June 8, 2016 — Marketing
References: packagingoftheworld
Nongfu's mineral water branding draws inspiration from old world fables and fairytales and is conceived by the UK-based design agency Horse. Collaborating with Horse's creative team and illustrator Brett Ryder, the Chinese spring mineral water distributor opts for packaging that is both playful and eye-catching.
Featuring various woodland scenes that are far from ordinary, each of Nongfu's bottle labels brings a different fairytale theme to life. While certain labels feature a frog who sports a tuxedo jacket and butterfly wings, others depict suited bears who stand under a tree bearing fresh fish.
These and other whimsicial illustrations adorn each Nongfu water bottle, appealing to a young demographic of art fans. This mineral water branding blends a functional bottles design with mystical art work that consumers of all ages will appreciate.
Featuring various woodland scenes that are far from ordinary, each of Nongfu's bottle labels brings a different fairytale theme to life. While certain labels feature a frog who sports a tuxedo jacket and butterfly wings, others depict suited bears who stand under a tree bearing fresh fish.
These and other whimsicial illustrations adorn each Nongfu water bottle, appealing to a young demographic of art fans. This mineral water branding blends a functional bottles design with mystical art work that consumers of all ages will appreciate.
Trend Themes
1. Fairy Tale Branding - Incorporating fairytale-themed labels in product branding can create a more playful and eye-catching image that appeals to a younger demographic.
2. Whimsical Illustrations - Incorporating unique and whimsical illustrations on product packaging can attract consumers of all ages and make the product stand out on shelves.
3. Functional Design with Artwork - Integrating functional bottle design with mystical and unique art work can make a product more intriguing and appealing to consumers.
Industry Implications
1. Beverage - Beverage companies can use fairy tale branding to attract a younger demographic and create a more unique and eye-catching image that separates them from competitors.
2. Packaging and Labeling - Packaging and labeling companies can offer unique illustrations and label designs to help products stand out on shelves and appeal to consumers of all ages.
3. Illustration Design - Illustration design companies can work with businesses to create unique and playful designs that appeal to a wide range of consumers and make their products more visually appealing.
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