Joe & the Juice Invites Customers to Get Chic for Breakfast
Laura McQuarrie — May 2, 2024 — Marketing
References: joejuice & finance.yahoo
Get Chic for Breakfast is the new digital campaign from fast-casual chain Joe & the Juice and in it, Paris Hilton and Alix Earle revitalize the spirit of breakfast. "With this campaign, we aim to reignite togetherness at breakfast, which is statistically the loneliest meal of the day," says Kasper Garnell, Global VP of Brand & Communications, Joe & the Juice.
This campaign feeds into Joe & the Juice's breakfast takeover and the chain's newly expanded breakfast offerings, which now includes The Eggcado, Joe & the Juice's first-ever breakfast sandwich. Featuring hard-boiled egg mousse, low-fat mayo, avocado, tomato, spinach and signature Spicy Sauce, this meal inspires people to make an occasion of the most important meal of the day.
This campaign feeds into Joe & the Juice's breakfast takeover and the chain's newly expanded breakfast offerings, which now includes The Eggcado, Joe & the Juice's first-ever breakfast sandwich. Featuring hard-boiled egg mousse, low-fat mayo, avocado, tomato, spinach and signature Spicy Sauce, this meal inspires people to make an occasion of the most important meal of the day.
Trend Themes
1. Breakfast Experience Enhancements - Opportunities to innovate in breakfast experiences through collaborative campaigns and product expansions.
2. Social Connectivity Initiatives - Exploring digital campaigns that focus on creating togetherness during lonely meal times like breakfast.
3. Menu Diversification Strategies - Expanding breakfast offerings with unique items like breakfast sandwiches to elevate the morning meal experience.
Industry Implications
1. Food Service & Dining - The food service industry can capitalize on the trend of enhancing breakfast experiences to attract more customers.
2. Marketing & Branding - Opportunities for marketing professionals to create social connectivity initiatives around meal times to foster brand loyalty.
3. Hospitality & Culinary Innovation - Innovative culinary creations like The Eggcado breakfast sandwich can drive menu diversification in the hospitality industry.
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