A Georgian Wine Brand Uses Music in Its Wine-Making Process
Mishal Omar — June 7, 2016 — Marketing
References: thedieline & news.hvino
Wine-making is a traditional practice in Georgia and wine brand GSW decided to add a modern twist to this age-old process.
This twist involves making wine that is enhanced by music in every step of the winemaking process and the result is a line of wines entitled Vismino. The wine-making process begins in the vineyard and the company loudly plays classical music to "influence the cultivation of grapes." The wine is further enhanced by music visually -- each bottle is complete with a label that was created with an instrument that converts music into paintings. The result is a colorful wine label that represents the same music that helped enhance the wine itself.
The Vismino wine brand also comes with an accompanied CD, making this brand one that completely immerses the consumer in its wine-making process in an interactive way.
This twist involves making wine that is enhanced by music in every step of the winemaking process and the result is a line of wines entitled Vismino. The wine-making process begins in the vineyard and the company loudly plays classical music to "influence the cultivation of grapes." The wine is further enhanced by music visually -- each bottle is complete with a label that was created with an instrument that converts music into paintings. The result is a colorful wine label that represents the same music that helped enhance the wine itself.
The Vismino wine brand also comes with an accompanied CD, making this brand one that completely immerses the consumer in its wine-making process in an interactive way.
Trend Themes
1. Musical Wine-making - The use of music throughout the wine-making process to enhance the flavor and quality of the wine.
2. Audio-visual Packaging - Creating visually appealing wine labels that represent the music used to enhance the wine-making process.
3. Interactive Wine Experience - Providing consumers with an immersive wine experience through music and accompanying CDs.
Industry Implications
1. Wine Production - Wineries can explore integrating music into their wine-making process to create unique flavors and experiences.
2. Packaging Design - Designers can experiment with creating visually striking labels that reflect the underlying music used in wine-making.
3. Music and Entertainment - Music industry professionals can explore collaborations with wine brands to create unique audio-visual experiences.
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