This New Dunkin’ Menu Offers New Twists on Classics
Michael Hemsworth — May 1, 2024 — Lifestyle
References: dunkindonuts & chewboom
The demand for high-quality, artisan-inspired foods and drinks continues to grow in popularity which is seeing mainstream brands respond with new options as seen with the latest Dunkin’ menu. The brand is introducing a series of updated takes on classic menu items for the summertime season to keep guests intrigued and coming back to try out new items.
The new menu starts off with the Blueberry Donut Coffee and the Vanilla Frosted Donut Signature Latte that make use of the Donut Swirl in celebration of National Donut Day on June 7. The brand is also launching the Green Goddess Wrap, the Watermelon Burst Donut and the Chocolate Chunk Cookie. Last but not least the Dunkin’ menu for summer puts the Kiwi Watermelon Dunkin' Refresher in the spotlight as a flavorful coffee alternative.
Image Credit: Dunkin’
The new menu starts off with the Blueberry Donut Coffee and the Vanilla Frosted Donut Signature Latte that make use of the Donut Swirl in celebration of National Donut Day on June 7. The brand is also launching the Green Goddess Wrap, the Watermelon Burst Donut and the Chocolate Chunk Cookie. Last but not least the Dunkin’ menu for summer puts the Kiwi Watermelon Dunkin' Refresher in the spotlight as a flavorful coffee alternative.
Image Credit: Dunkin’
Trend Themes
1. Artisan-inspired Menu Innovations - Mainstream brands are offering updated takes on classic menu items with high-quality, artisan-inspired twists in response to growing consumer demand.
2. Seasonal Coffee Alternatives - Brands are introducing flavorful coffee alternatives like the Kiwi Watermelon Dunkin' Refresher to cater to consumer preferences during the summer season.
3. National Food Holiday Creations - The introduction of items such as the Blueberry Donut Coffee and Vanilla Frosted Donut Signature Latte on National Donut Day showcases how brands are seizing opportunities to celebrate and innovate around specific food holidays.
Industry Implications
1. Food & Beverage - The Food & Beverage industry can explore creating artisan-inspired menu items and seasonal coffee alternatives to meet the evolving taste preferences of consumers.
2. Hospitality - The Hospitality industry can capitalize on the trend of introducing updated versions of classic menu items to enhance guest experience and drive repeat visits to their establishments.
3. Marketing & Advertising - In Marketing & Advertising, opportunities exist to leverage the popularity of national food holidays by creating innovative and celebratory product offerings for brands looking to engage with their target audience.
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