Taihing Valley's Brand Identity References Chinese Landscapes
Jana Pijak — June 9, 2016 — Marketing
References: thedieline
The Taihang Valley brand identity is the work of Shenzhen-based graphic designer Zhou Jingkuan. The Chinese ice wine manufacturer's product range features topographic labels that are showcased in a white and gold palette -- referencing the rocky terrain of Taihang mountain.
This landscape-themed packaging concept is both eye-catching and authentic, acting as a symbol of Taihang Valley's product offering and the brand's precise wine making process.
Featuring the ideal climate for ice wine creation, Taihang mountain is the main inspiration behind this particular blend. The product is not only authentic and delicious but is also elegantly branded. Recognizing that ice wine if a popular gift item for many, designer Zhou Jingkuan creates an ornate bottle and accompanying box that rivals traditional wrapping paper and gift bags.
This landscape-themed packaging concept is both eye-catching and authentic, acting as a symbol of Taihang Valley's product offering and the brand's precise wine making process.
Featuring the ideal climate for ice wine creation, Taihang mountain is the main inspiration behind this particular blend. The product is not only authentic and delicious but is also elegantly branded. Recognizing that ice wine if a popular gift item for many, designer Zhou Jingkuan creates an ornate bottle and accompanying box that rivals traditional wrapping paper and gift bags.
Trend Themes
1. Authentic Packaging Design - The use of topographic labels in Taihang Valley's brand identity showcases a trend towards authentic and visually striking packaging designs in the wine industry.
2. Local-inspired Branding - Taihang Valley's brand identity, which references Chinese landscapes, highlights the trend of incorporating local elements and cultural references into product branding.
3. Luxurious Gift Packaging - The ornate bottle and accompanying box created by designer Zhou Jingkuan taps into the trend of creating luxurious and visually appealing packaging for gift items like ice wine.
Industry Implications
1. Wine Production - The trend towards authentic packaging designs presents opportunities for wine producers to differentiate their products and create a memorable brand experience through visually striking labels.
2. Graphic Design - The use of local-inspired branding in Taihang Valley's packaging showcases an opportunity for graphic designers to create unique visual identities that reflect the cultural heritage of a product or brand.
3. Gift and Packaging Industry - The trend towards creating luxurious and visually appealing packaging for gift items like ice wine presents opportunities for companies in the gift and packaging industry to offer innovative and high-end packaging solutions that elevate the gifting experience.
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